Google Ads Management

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Google Ads Management Services

What Are Google Ads?

Google Ads (previously known as Google AdWords) is one of today's most powerful digital marketing tools. With Google Ads, business owners can target their potential customers with relevant advertisements and reach them in the right place at the right time.

With the potential to generate leads, increase sales, and improve conversions while staying within budget, investing in Google Ads management services from a trusted agency like Periscope Media can be extremely valuable for your business's marketing campaign. Including income from ad revenue is a powerful way your business can add extra zeros to your bottom line.


Do I Need Someone to Manage My Google Ads?

The world of Google Ads campaign management is complex and ever-evolving, making it difficult for those without prior experience to keep up with the changes. This can leave businesses feeling overwhelmed and struggling to produce desired results from their investment. There are a number of different challenges associated with Google Ad management that can be problematic for businesses.

Suppose your business is struggling to manage your Google Ads account, or you want to maximize your Google Ads conversion rates without wasting money or time. In that case, Periscope Media is the solution you've been looking for.

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Google Ads with Periscope Media: A Trusted Google Partner

You know you need to be using Google Ads, but it's hard to keep up with all the changes and updates, not to mention stay on top of your campaigns. Plus, how do you begin if you don't have experience setting up and managing campaigns or know nothing about strategic bid management? That's where Periscope Media comes in, with a team of Google Ads-certified professionals.

As a Google Partner, Periscope Media offers comprehensive and tailored solutions for businesses wanting to maximize their return on investment from Google Ads campaigns. Our team conducts an in-depth analysis with access to exclusive tools and resources to track your goals, target audience, target cost, industry trends, and competition in order to create custom strategies and tactics that will lead you to success.

Our Google Ads Management Process

Our Google Ads performance specialist uses a proven process to ensure that all our client accounts are set up for success. This process allows us to understand your industry's competitive landscape better, develop strategies that work specifically for your business, and ensure that each campaign has the best possible chance of success.

Credit to Google for all assets on this page.

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Google ad consultation meeting

Key Steps in our Google Ads Management Process:

Initial Meeting with a Digital Strategist

Our process involves initial meetings with a digital strategist to discuss your objectives and an in-depth research period to determine campaign goals, profitable keywords, targeting options, and ad copy.

Months 1-3: Ads Research, Set Up, Testing, Optimizing, Reporting

Month 1 is an implementation period for setting up and testing your campaigns. We may go into more detail regarding keyword performance, ad quality score, competitor research, running multiple ads, or implementing negative keywords.

During months 2-3, our team continues to optimize your campaigns and provide regular reports on ad spend, ad groups, conversion rate, average ad position, and other key metrics using industry-leading reporting tools such as Google Analytics. We expect your campaign to begin seeing results at this stage.

Month 4 Onwards: Continued Optimization & Improvement

In month 4 and beyond, we continue to monitor and make improvements, looking at performance data, analyzing search terms, and click-through rates, assessing whether the best bidding strategy is being used, always striving to make the most of your advertising budget, and lowering the cost per lead while increasing leads.

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Tailored Strategies for Successful Google Ads Management

At Periscope Media, we understand that no two businesses are the same. Paid search marketing campaigns are unique for every client. That's why our Google Ads management service is tailored to each individual client's unique needs and goals.


We take the time to get to know your business, discuss your objectives and establish a plan for success. We then use our experience and expertise to develop strategies that are specifically tailored to your business, so you can be sure the campaigns we create will deliver results. 


Conversion Goals To Maximize Advertising Dollars

We focus on your Google Ads conversion goals to ensure that each of your campaigns is designed to meet your specific needs best and maximize return on investment. We understand that every business is different, so we take the time to get to know your individual objectives, budget, target audience, and desired outcomes.


Our pay-per-click team considers the information to develop strategies tailored specifically for you, ensuring each campaign has the best chance of success. With our personalized approach and years of experience, you can be sure that your Google Ads campaigns will deliver results. Partnering with a specialist team means you can avoid common mistakes that can be costly if you're not careful.

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Google Ads Campaign Services our In House Team Offers

Search Ads

Google search ads are a must-have for any business aiming to expand its reach, amplify visibility and optimize returns. They appear at the top of the page in Google's Search engine results.

  • Branded Search Ads: Branded search ads allow businesses to leverage their existing brand awareness by appearing in search results.
  • Competitor Search Ads: Competitor search ads allow businesses to target potential customers who are already searching for their competitors, providing a powerful way to lure customers from competitors. Think of them as part of your sales team.
  • General Search Ads: These can be standard or dynamic search ads. They are an effective way to reach potential customers who may not be aware of your business by targeting people who are looking for specific products or services. These kind of text ads can pay off as potential customers save time by finding your product sooner.


Performance Max Ads

Performance Max ads are a powerful tool for businesses looking to maximize their reach and conversions, allowing businesses to target local and global audiences. They are ideal for eCommerce, local businesses, and lead generation campaigns.


  • Performance Max Local: An effective way to reach local customers, enabling businesses to target people based on their geographic location and demographics.
  • Performance Max eCommerce: Ads are tailored to businesses looking to increase online sales and revenue. They use advanced targeting methods and data optimizations to reach the most qualified customers.
  • Performance Max Lead Generation: An effective way to reach potential customers, as they use advanced targeting methods such as demographic and geographic data to optimize campaigns and reach the most promising prospects.

Display Ads

Display ads are a powerful and effective way to reach potential customers, as they use advanced targeting methods such as demographic and geographic data, as well as remarketing, cold and dynamic remarketing to optimize campaigns and reach your most promising prospects. An example of these are the YouTube Ads that appear adjacent to videos.


  • Remarketing Display Ads: These allow companies to precisely target users who have already had some interaction with the business. This is possible due to intricate targeting technologies and data optimization techniques that make these campaigns even more effective.
  • Cold Remarketing Display Ads: Provide a way for businesses to connect with brand-new customers. Advanced targeting methods and data optimizations enable them to precisely target individuals who have not yet engaged with your website or business.
  • Dynamic Remarketing Display Ads: Give access to the most promising prospects thanks to advanced targeting approaches that utilize demographic information, location data, and remarketing campaigns. Ensures your ads are seen by people who are more likely to convert into valuable customers.

Video Ads

Video Ads provide dynamic visual content, allowing you to target your most promising prospects better. Video Ads allow you to speak directly to your customers, creating an impossible emotional connection with other forms of advertising. They're an effective way to showcase products and services, as they're more engaging than traditional text-based ads.


  • Cold Video Ads: These ads reach people who have not yet interacted with your business, as they leverage advanced targeting technologies and data optimizations to reach potential customers. Great for building brand awareness and generating leads.
  • Remarketing Video Ads: Allow you to reach users who have already interacted with your business. This ad group enables businesses to target their current customers precisely.

Shopping Ads

Shopping Ads use advanced targeting technologies such as demographic and geographic data and product data to optimize each ad campaign. Also, including detailed product information allows customers to make informed decisions on their purchases while providing valuable insights into their shopping behavior.

Discovery Campaigns

Discovery campaigns are the perfect way to reach potential customers who may not be actively looking for your product or service. By targeting users based on their interests, locations, and demographics, Discovery campaigns allow businesses to match customers with people who could benefit from what they offer.

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Periscope Media's Google Expertise in Advertising Campaigns

Periscope Media's expertise in Google Ads Management sets us apart as industry leaders, making us the ideal choice for managing your Google Ads campaigns. Our comprehensive knowledge includes:

Campaign Development and Management

  • Ad Quality Score Mastery: Comprehending and employing ad quality scores to enhance ad relevance and reduce cost per click.
  • Comprehensive Campaign Type Mastery: Grasping the nuances of various campaign types to ensure optimal performance.
  • Crafting Compelling Advertisements: Developing eye-catching ad copy that piques user interest and encourages clicks.
  • Pinpointing High-Conversion Keywords: Identifying the most pertinent keywords that align with the client's business and target audience.
  • Curating Focused Ad Groups: Creating and administering targeted ad groups centered on specific products or services.
  • Remarketing Campaign Management: Overseeing remarketing campaigns to engage previous website visitors with pertinent ads.
  • Ad Placement and Targeting Refinement: Enhancing ad placements and targeting to connect with the right audience at the opportune moment.

Data Analysis and Optimization

  • In-Depth Keyword Research: Conducting comprehensive keyword analysis for campaign inclusion.
  • Data-Driven Campaign Optimization: Analyzing and interpreting data for continuous campaign improvement.
  • Configuring Conversion Tracking: Implementing and adjusting conversion tracking to gauge campaign success and cost per conversion (CPC).
  • A/B Testing Implementation: Conducting A/B testing to determine the most effective ad copy optimization strategies for the client's business.
  • Monitoring Key Performance Metrics: Closely observing ad performance metrics to identify areas for improvement.
  • Generating Actionable Insights: Utilizing Google Ads reporting and data analysis tools to produce actionable insights for clients' campaign performance.

Targeting and Personalization

  • Audience Targeting Implementation: Employing audience targeting to engage specific demographics, interests, and behaviors.
  • Advanced Audience Targeting: Leveraging Google Ads audience targeting options to engage users with high purchase intent.
  • Goal-Oriented Bidding Strategies: Utilizing Google Ads' bidding strategies to optimize campaigns to advance business goals.
  • Targeting Option Optimization: Monitoring and refining campaign targeting options such as geographic, device, and language targeting.
  • Dynamic Ad Customization: Employ ad customizers to adjust ad content dynamically based on user search queries and other factors.
  • Ad Format and Size Optimization: Identifying and utilizing the most suitable ad formats and sizes for the client's objectives and target audience.

Landing Page and Conversion Optimization

  • Landing Page Optimization: Constructing landing pages optimized for conversion that complement ad campaigns.
  • Landing Page Experience Enhancement: Recognizing the importance of landing page experience and optimizing landing pages to boost conversion rates.
  • Ad Relevancy Improvement: Employ strategies such as dynamic keyword insertion (DKI) to enhance ad relevance.
  • Negative Keyword Implementation: Incorporating negative keywords to exclude unrelated search terms from campaigns.

Industry Knowledge and Client Relations

  • Industry and Competitor Insights: Developing a robust understanding of the client's industry and competition to create standout campaigns.
  • Industry Trend Awareness: Staying current with industry trends and best practices to ensure clients receive the most effective and relevant services.
  • Providing In-Depth Client Reports: Delivering regular reports and analyses to clients, emphasizing campaign successes and areas for improvement.
  • Budget Management Efficiency: Effectively managing budgets to guarantee clients receive the utmost value from their ad expenditure.
  • Exceptional Client Support: Providing outstanding customer service and support to clients, including regular communication, reporting, troubleshooting, and proactive campaign optimization.
  • Competitor Analysis: Conduct regular competitor assessments to identify potential opportunities or threats to the client's business.


Why Choose Periscope Media for Google Ads Management?

We're An Official Google Ads Partner

As an official Google Ads Partner, Google has certified Periscope Media to help businesses optimize their Google Ads campaigns for maximum results. This means that our team has the most up-to-date knowledge on all new features and changes made by Google, allowing us to provide exceptional service and support in a timely manner for your successful Google Ads campaign.

You Always Maintain Control of Your Assets

We understand the importance of maintaining control over your assets. This is why we always make sure to keep your account secure and give you full access to all the data associated with your campaigns. We also take time to explain our strategies and processes so that you will better understand how everything works – giving you the power to make informed decisions about your campaigns. We never take any action without consulting you first, so you can be sure that your campaigns are always in safe hands with us.

We Value Transparency in Reporting

We value transparency in reporting so our clients understand exactly how their Google Ads campaigns are performing. We make sure to email regular, detailed reports with our ads dashboard containing insights into key performance metrics such as impressions, clicks, and conversions - so that you can track the progress of your campaigns and make informed decisions about where to focus your efforts.

We Offer Flexible Short-Term Google Ads Contracts

We understand that every business has a different budget and schedule regarding their Google Ads management. That’s why we offer flexible short-term contracts – so you can choose the package that best suits your needs without committing to a long-term contract. Whether you need help with one campaign or even multiple accounts, our team is standing by to provide the support and guidance you need.

We Deliver Proven and Consistent Google Ads Results

We have a proven track record of delivering consistent, positive client results. Our team works hard to optimize all campaigns and ensure that budgets are used most effectively. We also provide regular analysis and feedback, so you can stay up-to-date on your performance metrics and make the most educated decisions.

We Have Clearly Defined Google Ads Systems & Processes

Our team follows a clearly defined set of systems and processes to ensure consistency and accuracy. We use leading software and tools to audit, measure, and optimize campaigns with precise accuracy – so you can get the most out of your Google Ads budget.

Ongoing Google Ads Optimization & Improvement

We don't just set up campaigns and let them run – we continuously monitor, analyze, and optimize the performance of your campaigns to ensure maximum ROI. We use advanced tracking systems to measure click-through rates, impressions, conversions and more – so you can be sure that your campaigns are always up-to-date and optimized for success.

Are You The Right Google Ads Management Client For Periscope Media?

You Have an Existing Online Presence with a Well-Made Website

Having an existing online presence with a well-made website is ideal for us to be able to partner with your business through Google Ads effectively. We take the time to evaluate your website and online presence to create campaigns tailored specifically to your business needs. With our comprehensive understanding of how to best leverage Google Ads in conjunction with your website and online presence, you can be confident that your campaigns will be successful and yield the results you are looking for.

You Are Prepared to Make an Investment In Google Ads Marketing

Google Ads is an investment that requires a financial commitment from our clients. We are not here to just take your money; we want to ensure that our services provide you with the best possible ROI. Our team works hard to optimize campaigns and ensure that budgets are used efficiently so that you can get the most bang for your buck. We focus on helping you reach your goals in the long term, not just the short-term so that you can continuously grow and achieve success with Google Ads.

Your Business Does Good in the World and Aligns with our Core Values

We believe that businesses should do good in the world. We only partner with ethical businesses and organizations that align with our core values of integrity, trustworthiness, and respect. We want to ensure that the companies we work with are successful, so we take extra care to ensure that our clients are willing and able to invest in their campaigns. We also ensure that our client's businesses are sustainable and beneficial to the world as a whole.

Periscope Media: The Winning Choice Google Ad Manager

Clients choosing to partner with Periscope Media for their Google Ads Management typically experience a dramatic improvement in their online presence. With your campaigns optimized for maximum returns on investment, the results will be clearly visible. Your ads will reach more users, and you'll gain an improved understanding of how to measure the success of your campaigns. You'll have access to detailed reports and insights to make informed decisions about your campaigns. You'll have full control over the data associated with your campaigns and be able to adjust strategies when needed quickly. Your Google Ads budget will be used most effectively, allowing you to get the best out of your investments.


If you're looking for an experienced Google Ads manager that can help you get the most out of your campaigns and budget, Periscope Media is here for you. Our team has a track record of delivering consistently positive results for our clients – and we are ready to put all of our experience and expertise to work for you. So don't hesitate to contact us today to learn more about how we can help you maximize your ROI and achieve success with Google Ads. We look forward to hearing from you!

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Holden Andrews
Digital Strategist North America
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