Master Google Search Ads With Periscope Media

A strong digital advertising strategy is key if your business is looking for success in the digital world. This is where Periscope Media can help.

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Search Ads

Google Search Ads 101

As experts in Google Search Ads, we have the knowledge and experience to improve your campaigns. We understand that every business is unique, so we tailor our strategies to fit your needs and your target audience's search journeys. Our range of campaign types, bid strategies, and conversion tracking ensures that we can create a plan that's perfect for you. We also place a strong focus on user experience to increase conversion rates. By partnering with Periscope Media, you can experience better click-through rates, conversion rates, and ROI. Let us help you achieve your business goals.

The biggest issue most people find when beginning Google Search Ads is it's more complicated to get the results they want. When you partner with Periscope Media to launch your Google Search Ad campaign, you’ll have the expertise and support needed to ensure you get the results you want. Unlike trying to figure out how to use Google Ads on your own, Periscope Media provides an experienced team of account managers and strategists who will help you create a successful ad campaign that meets your goals.

Google Search Ads: What They Are and How They Work

Google Search Ads are a type of online advertising that appear on the search engine results pages when a user searches for specific phrases or keywords. These ads are created using the Google Ads platform, allowing advertisers to bid on the keywords they want their ads to appear for. When a user types in a search term, Google uses its algorithm to determine which ads are relevant to that search query and displays them at the top or bottom of the search results page. Advertisers only pay when a user clicks on their ad, making it a cost-effective way to reach potential customers at the moment they are actively searching for products or services related to their business. By creating well-timed, relevant ads, businesses can increase their visibility and drive search traffic to their website, ultimately increasing leads and conversions.

Benefits of Using Google Search Ads for Business Growth

As a business owner, you're always looking for innovative ways to stand out among the competition and drive more traffic to your website. One such method of achieving this is through the use of Google Search Ads.

Here are some benefits of using Google Search Ads for business growth:

  1. Targeted reach: With Google Search Ads, you can target specific audiences based on factors such as demographics, location, and search intent. This allows you to connect with potential customers looking for products or services your business offers.
  2. Cost-effective: Google Search Ads operate on a pay-per-click model, which means you only pay when someone clicks on your ad. This makes it easier for businesses with limited budgets to compete against bigger players in the market.
  3. High conversion rates: Google Search Ads often have a higher conversion rate than other advertising methods. This is partly because ads are shown in response to specific search queries, so the audience is already looking for something related to your business.
  4. Real-time data and insights: You can track the performance of your Google Search Ads in real time, which provides valuable insights into user behavior and allows you to make strategic adjustments to your campaigns.
  5. Flexibility: Google Search Ads offers a range of campaign types and ad formats, including responsive search ads and dynamic search ads. This allows businesses to choose the most effective option for their specific needs.

At Periscope Media, we understand the importance of effective and impactful marketing campaigns. We have a team of experienced and talented digital marketers who can help you create and manage successful Google Search Ads campaigns. Whether you're looking to increase your brand exposure, drive more website traffic, or generate leads and sales, we have the expertise to help you achieve your advertising goals. Contact us today to learn more about how we can help your business grow.

Exploring the Different Types of Google Search Ads Campaigns

When it comes to Google Search Ads, there is no one-size-fits-all approach. Depending on the goals of your business and your target audience's preferences, there are various campaign types and ad formats to choose from. Below we'll explore the different types of Google Search Ads campaigns and how they can be leveraged to achieve your advertising objectives. From search campaigns to dynamic search ads, we'll cover the pros and cons of each option to help you determine the best fit for your business.

Search Campaigns

Google Ads search campaigns are crucial for businesses' digital marketing strategies. They are a paid advertising option that helps reach potential customers searching for related keywords. When a search query is entered into Google, search campaigns aim to put your business at the top of the SERP. To achieve this, bid on relevant keywords and create engaging ad copy. Additionally, search campaigns offer targeting options and bid strategies to maximize ROI and connect with the target audience.

Dynamic Search Ads

Google Ads has multiple campaign types to help businesses succeed in advertising. Dynamic Search Ads (DSA) is a popular campaign type that generates headlines and displays URLs based on search queries. This makes the ad relevant to potential customers. DSA allows businesses to target specific categories or products and reach new customers early in their search. It simplifies search ads while still effectively reaching and targeting the audience.

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Responsive Search Ads

Google's Responsive Search Ads aim to improve the customer experience and promote an advertiser's offerings. They automatically show the most relevant ad copy based on the user's search terms. RSAs offer more variations than traditional search campaigns, reducing manual work. Multiple headlines, descriptions, and ad paths create a combination of ad groups. Google's algorithm selects the combination with the highest expected click-through rates and relevancy based on search intent. RSAs provide real-time insights and allow for dynamic ad components for formatting requirements. They are becoming a popular ad format due to their innovative features. RSAs help advertisers reach a wider audience and increase conversions from search. They are easy to set up and offer excellent value for budget-conscious campaigns.

Branded Search Ads

Branded search campaigns target a brand's own name as a keyword. This ensures their website appears at the top of search engine results when someone searches for their brand. Benefits include defending the brand's online reputation, improving website clicks, and increasing brand awareness. Specific ad groups and tailored ad copy and extensions are used to target familiar consumers and drive organic traffic to the website.

Competitor Search Ads

Google Ads' competitor search campaigns are crucial for businesses. These ads appear when a potential customer searches for specific keywords targeted by competitors. By bidding on these keywords and creating targeted ads, businesses can attract interested customers, drive traffic to their websites, and generate more sales.

Performance Max Campaigns

Google Ads' Performance Max campaigns empower advertisers to target potential customers across networks. They can run campaigns across search, display, and shopping ads simultaneously to reach target audiences wherever they are. Performance Max campaigns use machine learning to optimize bids and targeting based on real-time performance data. They adjust strategies dynamically to achieve better results as they gather more information on the target audience. Performance Max campaigns are a great tool for businesses to increase conversions and overall performance.

Understanding Google Ads Bidding Strategy

Understanding Google Ads Bidding Strategy is crucial when launching a paid campaign. There are different types of Google Ads bidding strategies, including cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-acquisition (CPA), and target return on ad spend (ROAS). Each type of bid has its own optimal uses, and it's essential to understand their differences before selecting the one that aligns with your campaign goal and budget.

Partnering with Periscope Media can benefit businesses in understanding Google Ads Bidding Strategy. As a digital marketing agency, Periscope Media takes the guesswork out of bidding strategies, providing businesses with expert guidance in selecting the right bidding strategy, setting the optimal bid amount, and managing their campaigns to achieve the desired results. With Periscope Media's partnership, businesses can expect seamless transitions, well-timed ads, successful campaigns, and increased conversion rates while saving time and average cost.

Creating Effective Ad Copy: 6 Tips and Techniques

Creating effective ad copy for Google Search Ads requires a deep understanding of your target audience and their needs. Here are some tips and techniques to help you craft compelling ad copy that resonates with potential customers:

  1. Research: Thoroughly research your target audience and identify their pain points and needs. This will help you understand what type of messaging will resonate with them.
  2. Headlines: Craft a clear and attention-grabbing headline that highlights the unique value proposition of your product or service. This should clearly communicate what makes your offerings different from the competition.
  3. Call-To-Actions (CTAs): Use a clear call-to-action to encourage potential customers to take action, whether that's clicking through to your website or making a purchase.
  4. Ad Extensions: Consider using ad extensions like site links or callouts to provide additional information about your business. This can help to enhance the overall user experience and provide more context about your offerings.
  5. Focused Ad Copy: Keep the ad copy concise and focused, highlighting the most important benefits and features of your products or services.
  6. Keyword Targeting: Use targeted keywords strategically to ensure that your ad is shown to the most relevant audience.

At Periscope Media, our team of expert copywriters can help you implement these tips and techniques on your behalf. We work closely with our clients to understand their business goals and target audience and create ad copy that effectively communicates their unique value proposition. Let us help you reach potential customers and drive conversions through our professional Google Ads services.

Measuring Campaign Performance: Key Metrics and KPIs

Measuring the performance of Google Search Ads campaigns is crucial to ensure success and optimize ROI. The following are some key metrics and KPIs that Periscope Media measures to track the success of these campaigns:

  • Click-through rate (CTR) CTR is a key metric in Google Search Ads campaigns. It measures the success of a campaign in driving people to take action. To calculate CTR, divide clicks by impressions. A higher CTR indicates more relevance.

  • Conversion rate (CVR) CVR measures the success of marketing campaigns. It's the percentage of visitors who take desired actions on your website compared to the total number of visitors.

  • Cost-per-click (CPC) CPC is a Google ad model where advertisers pay for each click. The cost varies based on their bid and competitiveness.

  • Cost-per-acquisition (CPA) CPA is a Google pricing model that charges advertisers when a desired outcome is completed, while CPC charges for each click on an ad.

  • Quality Score Google Ads uses Quality Score to measure how relevant an ad is to users. It depends on factors like ad relevance, landing page experience, and expected clickthrough rate. A higher Quality Score means your ad is more likely to show up in search results and costs less per click. By optimizing for Quality Score, you can get better returns.

  • Search impression share (SIS) SIS is a Google Ads metric that measures how often your ads show compared to how often they could have. Higher SIS means reaching more potential customers.

  • Return on ad spend (ROAS) ROAS is a metric to measure the effectiveness of an ad campaign. It calculates the total return from an advertising investment. This is done by dividing net sales or profit by the cost of the campaign. ROAS helps marketers evaluate their budget and campaign revenue. It determines if the ad campaign generates enough revenue to justify costs. Marketers compare ROAS to help improve campaigns.


At Periscope Media, we believe that keeping track of these metrics is important to measure the success of your Google Search Ads campaigns. We provide regular reporting and analytics to help keep tabs on your metrics and data. Our team uses advanced tools and technologies to provide detailed insights into campaign performance. We also provide customized reports focusing on the KPIs that matter most to your business. By monitoring these metrics closely and optimizing campaigns accordingly, we can help you achieve your goals and maximize your ROI.

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Further Information on Search Ads

Landing Page Optimization for Google Search Ads

Periscope Media knows landing page optimization is important for Google Search Ads. Your ad copy won't matter if your landing page isn't good. Landing pages turn potential customers into actual ones and should cater to their needs. To optimize a landing page, focus on clear messaging, compelling image assets, and a strong call-to-action. Engage users with concise messaging and aesthetically pleasing visuals. Calls-to-action should guide users through the landing page. Optimizing these elements leads to higher CTR, CVR, and ROAS. Periscope Media specializes in optimizing landing pages for Google Ads and can create successful campaigns. Let us create campaigns that generate leads and grow your business.

Role of Quality Score in Google Search Ads

Google's Quality Score measures the relevance and quality of an advertiser's keywords, ads, image source, and landing pages. It affects ad ranking and cost-per-click in Google Search Ads. Factors considered include CTR, ad relevance, landing page experience, and historical performance data. High Quality Scores lead to higher ad rankings and lower CPCs, while low Quality Scores result in the opposite. To succeed in Google Search Ads, optimize the Quality Score by creating relevant and high-quality ads, choosing the right keywords, and providing a seamless user experience on landing pages.

How Google Ads Auction Works

The Google Ads Auction is an effective system that allows advertisers to bid on keywords for their advertising campaigns. They are charged a fee for each click on their ad, and the ad of the highest bidder appears at the top of search results. The winner is determined by Google's consideration of relevance and landing page experience, with a higher quality score leading to a better chance of success. By understanding the auction process, businesses can bid effectively and increase their chances of converting potential customers.

Latest Google Search Ads Updates: What You Need to Know

As a content writer and part of the digital marketing landscape, it's crucial to keep up with the latest updates on Google Search ads. Any changes to the algorithms, policies, and targeting capabilities can heavily influence the performance of ads and campaigns. At Periscope Media, we understand the importance of staying up-to-date with this ever-changing digital advertising channel. Our team lives and breathes Google Search ads to ensure our clients' campaigns generate the best possible results.

Industries Benefiting from Google Search Ads

Google Search Ads have proven to be a powerful tool in the digital marketing arsenal for a variety of industries. Whether you offer legal, business, or industrial/commercial services, or are in the beauty and personal care, automotive repair, or even commercial industries, running Google Search Ads can help increase your visibility and drive more potential customers to your website. In this article, we will explore some of the industries that have seen significant benefits from leveraging Google Search Ads.


Google Search Ads can benefit roofing businesses by increasing online visibility and generating leads. Target potential customers by using strategies like negative keywords and phrase match. Conversion tracking helps measure success and optimize campaigns for better results. Overall, Google Search Ads are a powerful tool for roofing businesses to attract high-quality leads.


Google Search Ads can be a valuable tool for HVAC companies. They can target specific locations and heating and air conditioning-related keywords to draw in potential customers. By using conversion tracking and negative keywords, they can optimize their campaigns and avoid wasting ad spend. Well-timed and targeted ads can result in higher click-through and conversion rates. Overall, Google Search Ads are a cost-effective and efficient way for HVAC companies to expand their online presence and reach more customers.


Google Search Ads can benefit professional painters by targeting potential customers searching for services related to painting. By using specific search terms and negative keywords, you can ensure your ads reach the right audience without wasting ad spend. Conversion tracking and measuring search ad benchmarks can optimize campaigns for success and high conversion rates. In the end, incorporating Google Search Ads into your advertising strategy can drive traffic to your website and result in more business for your painting services.


Google Search Ads can benefit cleaning businesses and help them grow their online presence. They can reach their target audience more effectively by targeting specific search terms, keywords, and locations. With control over ad placement, bid strategies, and campaign types, Google Search Ads are cost-effective for generating quality leads and increasing conversions. Conversion tracking and negative keywords help optimize campaigns for maximum results. Overall, Google Search Ads are a powerful tool for cleaning businesses to increase visibility and reach new customers.


Google Search Ads are great for plumbing businesses. They help target potential customers actively searching for plumbing services in their area. By using specific search terms like "plumbing repairs" or "emergency plumbing services", businesses can appear at the top of Google search results. This saves them money by advertising only to people searching for their services. Google's conversion tracking and negative keyword tools help track ad effectiveness and weed out irrelevant searches, resulting in increased revenue.

Locksmith Services

Locksmith services need Google Search Ads for a strong online presence. These ads can attract more customers, especially for emergency services. By targeting keywords like "emergency locksmith" or "lockout services," the company can show up at the top of Google search results. Conversion tracking and negative keyword targeting can ensure that the right audience sees the ads and results in more conversions. Google Search Ads can help locksmith services reach their full potential and increase business.

Electrical Services

Electrical Services industry can use Google Search Ads to reach potential customers searching for their services. They can increase their visibility on search engine results pages by using related keywords. Google Search Ads allow for specific targeting of locations, search partners, and mobile devices. Conversion tracking and negative keyword targeting can optimize ad campaigns. Overall, Google Search Ads can help industry achieve advertising goals and connect with their target audience.


Google Search Ads can be an effective way for demolition companies to reach potential clients who are searching for demolition-related keywords, such as "demolition contractor near me" or "demolition cost estimate." By appearing at the top of the search results, these companies can increase their online visibility and attract more traffic to their website, potentially leading to more leads and inquiries. This can ultimately help these businesses improve their market share and ROI.

Kitchen Remodeling

Google search ads can benefit the Kitchen Remodeling industry. They can target potential customers who search for related keywords. Companies can use Google's features to display their search ads to interested individuals. A specific budget, bid strategy, and advertising goal can be set, with measurable results. With a well-timed ad and seamless landing page, traffic, conversion rates, and revenue can increase.

Bathroom Remodeling

Using Google Search Ads can benefit bathroom remodeling businesses by targeting potential customers actively searching for services. Relevant keywords like "bathroom remodeling," "bathroom renovation," and "bathroom design" increase chances of appearing at the top of search results. Conversion tracking and negative keywords can help understand campaign effectiveness and avoid wasting budget on irrelevant clicks. Overall, Google Search Ads can help reach a larger audience and increase conversions, making it valuable for bathroom remodeling companies.

Pest Control

Pest control businesses can benefit from Google Search Ads. Keywords like "pest control," "extermination services," and "rodent removal" can target potential customers. Negative keywords can be used to avoid irrelevant searches. Google Search Ads establish businesses as industry authorities and gain trust. Successful campaigns and a seamless transition for potential customers can result from incorporating Google Search Ads into a pest control company's marketing strategy.

Periscope Media's Unique Approach to Google Search Ads

At Periscope Media, we understand the importance of standing out in an incredibly competitive digital marketing landscape. That's why we take a unique approach to creating Google Search Ads for our clients. Our data-driven methods, tailored strategies, and dedication to constant optimization set us apart from the rest.

We don't believe in a one-size-fits-all approach. Our team takes the time to research and fully understand each of our clients' target audience and goals before creating a customized plan of action. This allows us to create effective campaigns that reach potential customers at the right time and in the right place.

Our commitment to continuous optimization ensures that we are always staying ahead of the curve. We track and analyze data to make informed decisions and adjust campaigns as needed to improve click-through rates, conversion rates, and ultimately, ROI.

Periscope Media's approach to Google Search Ads focuses on creating a seamless transition for potential customers, well-timed ads, and successful campaigns. We also offer budget options for businesses in all industries, including automotive repair, legal services, business services and industrial, beauty and personal care, and commercial industries. As a Google Partner, our expertise in Google Search Ads and other digital marketing channels is second to none. Trust Periscope Media to take your Google Search Ads to the next level.

Best Practices and Strategies for Utilizing Google Search Ads

Google search ads are a powerful tool for any business looking to increase their online presence and drive traffic to their websites. However, without proper strategy and best practices, these ads can fall flat, wasting valuable resources and failing to reach their intended audience. This guide below will explore the best practices and strategies for utilizing Google search ads to maximize their effectiveness and achieve outstanding results.

Establishing a Campaign Goal

If you want to create effective Google search ads, one of the first things you need to do is establish a clear campaign goal. Here's why:

Having a goal is important for your business. It helps you focus on specific outcomes like generating leads or boosting sales. Without a goal, your ads might be irrelevant or confusing. A goal lets you measure success with metrics like CTR or CPC. This helps you optimize campaigns over time. A goal clarifies your target audience and value proposition. This helps you create ad copy that resonates with potential customers. A goal alignes your campaigns with your overall marketing strategy and business objectives. This helps you allocate resources wisely and achieve better results.

Tips For Your Campaign Goals

  • Assess your business needs, market trends, and customer insights to identify the most pressing challenges and opportunities that your ads can address.
  • Set SMART (specific, measurable, achievable, relevant, and time-bound) goals that take into account your budget, target audience, and industry benchmarks. For example, if you want to increase leads by 25% within the next month, you need to create ads that attract high-intent users and optimize your landing pages for conversions.
  • Choose a campaign type that supports your goal, such as search campaigns focusing on keywords, dynamic search ads using website content, or performance max leveraging AI and automation for real-time bidding and optimization.
  • Define your bid strategy and match types based on your goal and budget options, whether you prefer manual or automated bidding, broad or exact match, or phrase match for more precise targeting.
  • Incorporate conversion tracking, negative keywords, and search ad benchmarks into your campaigns to drive more qualified traffic and reduce wasted spend. Aim for an average conversion rate that reflects your industry and target audience, and monitor any decrease in conversion rate or drop in conversion rates to make timely adjustments.
  • Test and refine your ad copy, headlines, and calls to action to improve your click-through, engagement, and conversion rates. Experiment with different ad formats, such as responsive search ads, and explore other Google products, such as display ads, Google Shopping, or the shopping tab, to expand your reach and appeal to different types of users.

Researching Target Audience and Keywords

As a digital marketing agency, Periscope Media understands research's vital role in creating successful campaigns. When it comes to researching target audience and keywords, there are several important factors to consider. Here are some key points to keep in mind:

Researching Target Audience:

Knowing your target audience is crucial for creating effective campaigns. Consider demographics, psychographics, behaviors, and pain points. Use tools like surveys and analytics to gather data. This will help you refine your strategy and increase conversions.

Researching Keywords:

Choosing the right keywords is crucial for boosting your online visibility. Look for terms that are relevant to your business, have high search volume, and low competition. Use tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer to find the best keywords for your website and PPC campaigns. Using the right keywords can improve your search engine ranking, attract more visitors to your site, and boost your online performance.

What Services Does Periscope Media Offer for Search Ads? 

We understand that Google Search Ads are highly effective in connecting people with businesses online, and that's why our services offer tailored strategies to attract potential customers to businesses.

  • Targeting Your Audience With Relevant Keywords
    Our unique approach involves researching the target audience and identifying the most relevant keywords to use for the campaign.
  • Creating Compelling Ad Copy with Effective Bidding Strategies
    We create compelling ad copy and optimize bidding strategies to improve click-through rates and conversion rates.
  • Performance Measurement & Tracking
    We also measure campaign performance using advanced analytics tools to track conversion rates, customer journey, and drop-off rates.
  • Constantly Optimizing For Results
    We continually adjust our approach to achieve the best results and ensure that businesses can rest assured that their Google Search Ads campaigns are optimized to reach the right target audience and deliver high-quality leads. 


Why Choose Periscope Media for Your Google Search Ads?

At Periscope Media, we believe that we should be your go-to choice for managing Google Search Ads campaigns.

Wealth Of Knowledge & Expertise

We have a unique approach to digital advertising, possess a wealth of experience and expertise, and are dedicated to achieving results for our clients.

Equipped And Experienced Results In Many Industries

Our full suite of services is designed to address client needs across various industries, yielding exceptional results.

Ad Optimization Experts

You can trust us to seamlessly transition mobile and desktop users, display well-timed ads to the right audience, and achieve successful campaigns with the lowest click-through rates.

Google Ads Partner

We take pride in being a certified Google Partner and a leading player in the industry. Google Ads Partners are recognized for their exceptional skills in creating, handling, and enhancing Google Ads campaigns, having passed the necessary Google Ads certifications. These experts are authorized by Google to provide valuable insights to businesses seeking to maximize the potential of their advertising efforts. 

Case Studies: Success Stories from Periscope Media's Search Ads Campaigns

Periscope Media has executed numerous successful search ad campaigns in the past, resulting in increased click-through rates and high conversion rates for our clients. One of our recent campaigns aimed to promote an automotive repair service, where we used responsive search ads and negative keywords to target potential customers in the local area. As a result, we achieved a 30% increase in click-through rates and a 25% increase in conversion rates.

Another campaign focused on a beauty and personal care product. We used phrase match and broad match modified keywords to reach the target audience and improved the user experience by providing them with a seamless transition from the ad to the landing page. This resulted in an 18% decrease in cost per click and a 20% increase in conversion rates.

For businesses looking for more information on how Periscope Media can help them achieve similar results through search ad campaigns, they can get in touch with us for detailed case studies and a free strategy session.

Frequently Asked Questions About Google Search Ads

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

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Get Started: Contact Periscope Media for Your Google Search Ads Needs

For businesses looking to boost their ROI with Google Search Ads, Periscope Media is your reliable partner. Our expert team can help you create and optimize campaigns tailored to your specific business goals. To get started, simply reach out to Periscope Media and describe your objectives and needs. Our team will explain the process and services involved in campaign optimization, ensuring that your Google Search Ads are effective and deliver results. Trust Periscope Media with your advertising needs and experience the benefits of working with a trusted Google partner.

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