A Call to Action (CTA) is a directive used in marketing materials and websites, encouraging the audience to take immediate action. It’s typically presented as a button, link, or some form of interactive element that guides users to complete a desired task, such as making a purchase, signing up for a newsletter, or downloading a whitepaper. CTAs are crucial in guiding a customer’s journey, converting visitors into leads, and driving sales or engagement. Effective CTAs are visually striking, use persuasive language, and are strategically placed to align with the user’s interest and the content's context.