Yelp is a popular online platform that hosts user-generated reviews and ratings of local businesses, services, and events. It provides an extensive database of business listings ranging from restaurants and bars to home services and healthcare providers. Users can share their experiences, post photos, and rate businesses on a five-star scale. Yelp also offers a reservation service and a platform for businesses to respond to reviews and engage with customers. This platform is influential in consumer decision-making, making it an essential tool for local businesses in reputation management and digital marketing. Yelp's localized focus and community-driven content have made it a key player in the online review ecosystem.