Periscope Media's Google Expertise in Advertising Campaigns
Periscope Media's expertise in Google Ads Management sets us apart as industry leaders, making us the ideal choice for managing your Google Ads campaigns. Our comprehensive knowledge includes:
Campaign Development and Management
- Ad Quality Score Mastery: Comprehending and employing ad quality scores to enhance ad relevance and reduce cost per click.
- Comprehensive Campaign Type Mastery: Grasping the nuances of various campaign types to ensure optimal performance.
- Crafting Compelling Advertisements: Developing eye-catching ad copy that piques user interest and encourages clicks.
- Pinpointing High-Conversion Keywords: Identifying the most pertinent keywords that align with the client's business and target audience.
- Curating Focused Ad Groups: Creating and administering targeted ad groups centered on specific products or services.
- Remarketing Campaign Management: Overseeing remarketing campaigns to engage previous website visitors with pertinent ads.
- Ad Placement and Targeting Refinement: Enhancing ad placements and targeting to connect with the right audience at the opportune moment.
Data Analysis and Optimization
- In-Depth Keyword Research: Conducting comprehensive keyword analysis for campaign inclusion.
- Data-Driven Campaign Optimization: Analyzing and interpreting data for continuous campaign improvement.
- Configuring Conversion Tracking: Implementing and adjusting conversion tracking to gauge campaign success and cost per conversion (CPC).
- A/B Testing Implementation: Conducting A/B testing to determine the most effective ad copy optimization strategies for the client's business.
- Monitoring Key Performance Metrics: Closely observing ad performance metrics to identify areas for improvement.
- Generating Actionable Insights: Utilizing Google Ads reporting and data analysis tools to produce actionable insights for clients' campaign performance.
Targeting and Personalization
- Audience Targeting Implementation: Employing audience targeting to engage specific demographics, interests, and behaviors.
- Advanced Audience Targeting: Leveraging Google Ads audience targeting options to engage users with high purchase intent.
- Goal-Oriented Bidding Strategies: Utilizing Google Ads' bidding strategies to optimize campaigns for specific business goals.
- Targeting Option Optimization: Monitoring and refining campaign targeting options such as geographic, device, and language targeting.
- Dynamic Ad Customization: Employ ad customizers to adjust ad content dynamically based on user search queries and other factors.
- Ad Format and Size Optimization: Identifying and utilizing the most suitable ad formats and sizes for the client's objectives and target audience.
Landing Page and Conversion Optimization
- Landing Page Optimization: Constructing landing pages optimized for conversion that complement ad campaigns.
- Landing Page Experience Enhancement: Recognizing the importance of landing page experience and optimizing landing pages to boost conversion rates.
- Ad Relevancy Improvement: Employ strategies such as dynamic keyword insertion (DKI) to enhance ad relevance.
- Negative Keyword Implementation: Incorporating negative keywords to exclude unrelated search terms from campaigns.
Industry Knowledge and Client Relations
- Industry and Competitor Insights: Developing a robust understanding of the client's industry and competition to create standout campaigns.
- Industry Trend Awareness: Staying current with industry trends and best practices to ensure clients receive the most effective and relevant services.
- Providing In-Depth Client Reports: Delivering regular reports and analyses to clients, emphasizing campaign successes and areas for improvement.
- Budget Management Efficiency: Effectively managing budgets to guarantee clients receive the utmost value from their ad expenditure.
- Exceptional Client Support: Providing outstanding customer service and support to clients, including regular communication, reporting, troubleshooting, and proactive campaign optimization.
- Competitor Analysis: Conduct regular competitor assessments to identify potential opportunities or threats to the client's business.
Why Choose Periscope Media for Google Ads Management?
We're An Official Google Ads Partner
As an official Google Ads Partner, Google has certified Periscope Media to help businesses optimize their Google Ads campaigns for maximum results. This means that our team has the most up-to-date knowledge on all new features and changes made by Google, allowing us to provide exceptional service and support in a timely manner for your successful Google Ads campaign.
You Always Maintain Control of Your Assets
We understand the importance of maintaining control over your assets. This is why we always make sure to keep your account secure and give you full access to all the data associated with your campaigns. We also take time to explain our strategies and processes so that you will better understand how everything works – giving you the power to make informed decisions about your campaigns. We never take any action without consulting you first, so you can be sure that your campaigns are always in safe hands with us.
We Value Transparency in Reporting
We value transparency in reporting so our clients understand exactly how their Google Ads campaigns are performing. We make sure to email regular, detailed reports with our ads dashboard containing insights into key performance metrics such as impressions, clicks, and conversions - so that you can track the progress of your campaigns and make informed decisions about where to focus your efforts.
We Offer Flexible Short-Term Google Ads Contracts
We understand that every business has a different budget and schedule regarding their Google Ads management. That’s why we offer flexible short-term contracts – so you can choose the package that best suits your needs without committing to a long-term contract. Whether you need help with one campaign or even multiple accounts, our team is standing by to provide the support and guidance you need.
We Deliver Proven and Consistent Google Ads Results
We have a proven track record of delivering consistent, positive client results. Our team works hard to optimize all campaigns and ensure that budgets are used most effectively. We also provide regular analysis and feedback, so you can stay up-to-date on your performance metrics and make the most educated decisions.
We Have Clearly Defined Google Ads Systems & Processes
Our team follows a clearly defined set of systems and processes to ensure consistency and accuracy. We use leading software and tools to audit, measure, and optimize campaigns with precise accuracy – so you can get the most out of your Google Ads budget.
Ongoing Google Ads Optimization & Improvement
We don't just set up campaigns and let them run – we continuously monitor, analyze, and optimize the performance of your campaigns to ensure maximum ROI. We use advanced tracking systems to measure click-through rates, impressions, conversions and more – so you can be sure that your campaigns are always up-to-date and optimized for success.
Are You The Right Google Ads Management Client For Periscope Media?
You Have an Existing Online Presence with a Well-Made Website
Having an existing online presence with a well-made website is ideal for us to be able to partner with your business through Google Ads effectively. We take the time to evaluate your website and online presence to create campaigns tailored specifically to your business needs. With our comprehensive understanding of how to best leverage Google Ads in conjunction with your website and online presence, you can be confident that your campaigns will be successful and yield the results you are looking for.
You Are Prepared to Make an Investment In Google Ads Marketing
Google Ads is an investment that requires a financial commitment from our clients. We are not here to just take your money; we want to ensure that our services provide you with the best possible ROI. Our team works hard to optimize campaigns and ensure that budgets are used efficiently so that you can get the most bang for your buck. We focus on helping you reach your goals in the long term, not just the short-term so that you can continuously grow and achieve success with Google Ads.
Your Business Does Good in the World and Aligns with our Core Values
We believe that businesses should do good in the world. We only partner with ethical businesses and organizations that align with our core values of integrity, trustworthiness, and respect. We want to ensure that the companies we work with are successful, so we take extra care to ensure that our clients are willing and able to invest in their campaigns. We also ensure that our client's businesses are sustainable and beneficial to the world as a whole.