Click Through Rate

Click-through rate (CTR) is a key metric in digital marketing and advertising that measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is calculated by dividing the number of clicks by the number of impressions (views) and multiplying by 100 to get a percentage. CTR is an important indicator of the effectiveness of online advertising campaigns and email marketing campaigns. A higher CTR indicates that the content is relevant and appealing to the audience, whereas a low CTR might suggest a need for optimization in messaging or design.