CMS

A Content Management System (CMS) is a software application that provides tools for creating, managing, and modifying content on a website without the need for specialized technical knowledge. It separates the website’s content creation from its design and functionality, allowing non-technical users to easily update text, images, and other elements. Popular CMS platforms like WordPress, Joomla, and Drupal offer customizable templates, plugins, and modules to enhance functionality. CMSs are essential for maintaining dynamic websites such as blogs, news sites, and e-commerce platforms, offering flexibility, user-friendliness, and scalability.

More Glossary Terms

Customer Experience

Customer experience refers to the overall perception a customer has of a company, based on interactions at every touchpoint.

Custom CMS

A custom CMS is a content management system built specifically to meet the unique needs of a website or organization.

CTR

CTR, or Click-Through Rate, measures how often people click on an ad, email, or link after seeing it.

CTA

A CTA is a prompt on a website that urges visitors to take a specific action, like 'Buy Now' or 'Subscribe'.

CSS

CSS, or Cascading Style Sheets, is a language used to style and layout web pages.

CRM Software

CRM software is a tool that helps manage a company's interactions and relationships with customers and potential customers.

Copywriting

Copywriting is the act of writing text for advertising or marketing purposes.

CRO

CRO, or Conversion Rate Optimization, is the practice of increasing the percentage of users who perform a desired action on a website.

Credibility

Credibility refers to the trustworthiness, reliability, and believability of a source or information.

Conversion Tracking

Conversion tracking is a method of tracking actions visitors take on a website, like purchases or sign-ups.