Content Network

In digital advertising, a content network (or ad network) refers to a collection of websites and digital platforms where advertisers can place their ads. These networks serve as intermediaries between advertisers looking to run ads and publishers (websites) that want to host these ads. Content networks provide a way for advertisers to reach a wider audience across multiple websites, and for publishers to monetize their content by displaying ads. They use various targeting techniques to display relevant ads to users, enhancing the effectiveness of the ad campaign and improving user experience.