Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Unlike traditional marketing, which often centers on promoting products or services, content marketing builds a relationship with the audience by providing them with high-quality, useful content. This can include blog posts, videos, podcasts, infographics, and more. Effective content marketing establishes a brand as a thought leader, improves SEO, and fosters customer loyalty.