Domain Authority

Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank in search engine results. It ranges from 1 to 100, with higher scores indicating a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score helps compare websites or track the ranking strength of a website over time. However, it's not used by search engines in ranking algorithms.