Integrated Marketing

Integrated marketing is a holistic approach to marketing that aims to create a unified and seamless experience for consumers to interact with the brand/enterprise. It melds all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media, so that all work together as a unified force. By ensuring consistency in messaging across all channels and marketing disciplines, integrated marketing helps to reinforce the brand's message and identity in a more efficient and impactful way.