Python is a popular, high-level programming language known for its simplicity and readability, making it a great choice for beginners. It's versatile, supporting multiple programming paradigms including procedural, object-oriented, and functional programming. Python is widely used in web development, data analysis, artificial intelligence, and scientific computing. Its extensive libraries and frameworks, such as Django and Flask for web development, make it a valuable tool in various fields, including digital marketing for data analysis, automation, and backend web development.