Social Proof

Social proof on a website is the use of user actions, testimonials, reviews, and endorsements to influence the behavior of new visitors. It operates on the principle that people are more likely to engage in activities that they see others doing, especially if those others are perceived as similar or authoritative. This phenomenon is leveraged in digital marketing and web design to build trust and credibility, persuading potential customers by showcasing the popularity and value of a product or service. Examples include showcasing customer feedback, celebrity endorsements, expert approvals, user statistics, and media mentions.

Digital Marketing

More Glossary Terms

Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

Substack

Substack is a platform that allows writers to publish and monetize newsletters.

Syntax

Syntax refers to the set of rules that define the structure of a programming language.

SVG (Scalable Vector Graphics)

SVG is a file format for vector graphics that scales without losing quality, ideal for web use.

Syntax Error

A syntax error is a mistake in the code that violates the rules of the programming language.

Subdomain Indexing

Subdomain indexing refers to how search engines index and rank pages from subdomains of a primary domain.

Strong Text

Strong text is HTML coding used to give emphasis to text, typically making it bold.

Stripe

Stripe is an online payment processing platform for internet businesses and e-commerce.

SSL CDN

An SSL CDN is a network of servers that delivers encrypted content securely to users across the globe.

Source Code

Source code is the fundamental set of instructions written in a programming language to build software or websites.