SVG (Scalable Vector Graphics)

Scalable Vector Graphics (SVG) is a vector image format for two-dimensional graphics with support for interactivity and animation. Unlike raster graphics, such as JPEG or PNG, SVG graphics are composed of mathematical expressions, allowing them to scale up or down in size without losing quality. This makes SVG ideal for logos, icons, and complex illustrations on the web. SVG files are also text-based, meaning they can be searched, indexed, scripted, and compressed. Their scalability and efficiency make them highly suitable for responsive web design, a key aspect in modern digital marketing for ensuring optimal visual presentation across various devices.