Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Lead generation ads are online ads that are designed to generate interest in a product or service and to collect information from potential customers. These types of ads are usually used as part of a sales funnel to create leads that can be nurtured into paying customers.
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
We measure the success of a Display Ads campaign using various metrics and KPIs, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). These metrics help us gauge the effectiveness of your campaign and inform our optimization efforts.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Yes, our team provides you with access to real-time performance data through a user-friendly dashboard. This allows you to monitor your campaigns' progress and gain insights into their effectiveness.
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
PPC marketing works by creating ad campaigns on platforms like Google Ads or Microsoft Advertising, selecting relevant keywords and targeting options, and bidding on ad placements. When users search for keywords related to your business, your ads appear, and you only pay when someone clicks on your ad.
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
We primarily use Google Ads to manage Shopping Ads campaigns for our clients. These platforms provide robust tools and extensive reach to maximize the visibility and impact of your product listings.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.