Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
We primarily use Google Ads to manage Shopping Ads campaigns for our clients. These platforms provide robust tools and extensive reach to maximize the visibility and impact of your product listings.
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
We target the right audience for your Display Ads campaign by utilizing advanced targeting options within Google Ads. These options allow us to hone in on your ideal customers based on demographics, interests, browsing behavior, and more, ensuring your ads reach those most likely to engage and convert.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
What sets Periscope Media apart from other Display Ads management agencies is our commitment to delivering exceptional results through a customized approach. Our expert team, proven track record, and focus on transparency and communication ensure that your campaign is in the best possible hands.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
We provide regular performance reports, detailing metrics such as click-through rates, conversions, and return on ad spend. These insights help you measure the success of your Remarketing Ads campaign and allow us to make data-driven optimizations to improve its performance.
At Periscope Media, we ensure the success of your Remarketing Ads campaign by developing tailored strategies, creating engaging ad content, utilizing advanced targeting techniques, and continuously optimizing your campaign based on data-driven insights.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Our process of creating visually appealing and engaging ads involves collaboration between our talented designers and copywriters. They combine eye-catching graphics, compelling text, and strategic messaging to produce ads that resonate with your target audience and entice them to take action.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
Absolutely! We understand that your business needs may change over time, and we're happy to modify or upgrade your package accordingly. Our flexible pricing and packages are designed to accommodate evolving business goals and budgets.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
Yes, as a digital marketing company specializing in Shopping Ads Management, we can help your business set up and manage effective Shopping Ads campaigns. Our team of experts will optimize your product details, create compelling ads, and implement strategic bidding strategies to drive the best possible results.
We optimize your Display Ads campaign by continuously monitoring its performance, making data-driven adjustments, and conducting A/B testing. This ensures that your ads are performing at their peak and delivering the best possible results.