

Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.





Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
To get started with Periscope Media, simply reach out to our team using the contact information provided on our website. We'll schedule a free consultation to discuss your goals and help you embark on your remarketing journey with us.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Lead generation ads work by targeting a specific audience through various demographics such as geographical location, interests, age, and job title. These ads usually contain a compelling offer that encourages the user to provide their contact information in exchange for more information or a free resource.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
Standard Shopping Ads are a type of online advertising that display product images, prices, and information directly in product search engine results. They can benefit your business by increasing your online visibility, driving qualified traffic to your website, and boosting sales and conversions.
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
The cost of Shopping Ads Management can vary depending on factors such as the size of your product inventory, the complexity of your campaigns, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Yes, you can expect a positive return on investment (ROI) from your Display Ads campaign. Our expert team ensures that your ads are optimized for maximum impact, driving traffic, increasing brand awareness, and ultimately, growing your business.
At Periscope Media, we ensure the success of your Remarketing Ads campaign by developing tailored strategies, creating engaging ad content, utilizing advanced targeting techniques, and continuously optimizing your campaign based on data-driven insights.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
PPC marketing works by creating ad campaigns on platforms like Google Ads or Microsoft Advertising, selecting relevant keywords and targeting options, and bidding on ad placements. When users search for keywords related to your business, your ads appear, and you only pay when someone clicks on your ad.
We measure the success of Shopping Ads campaigns through various metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics provide valuable insights into the performance and profitability of your campaigns.