

Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.





Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
Yes, our team provides you with access to real-time performance data through a user-friendly dashboard. This allows you to monitor your campaigns' progress and gain insights into their effectiveness.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.
Absolutely! We understand that your business needs may change over time, and we're happy to modify or upgrade your package accordingly. Our flexible pricing and packages are designed to accommodate evolving business goals and budgets.
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
To get started with Shopping Ads Management for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your product data and website, and develop a tailored strategy to drive optimal results for your business through effective Shopping Ads campaigns.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
Remarketing Ads can benefit your business by increasing brand awareness, re-engaging potential customers, and improving conversion rates. By targeting users who have already shown interest in your products or services, you can maximize the efficiency of your ad spend and boost your return on investment.
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.