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Why Choose Periscope Media for Google Ads Management?
Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
A Trusted Google Partner
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
Comprehensive Google Ads Management Solutions
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
Initial Meeting with a Digital Strategist
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
Months 1-3: Ads Research, Set Up, Testing, Optimising, Reporting
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
Month 4 Onwards: Continued Optimisation & Improvement
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Let's Grow Your Business Through Google Ads
Schedule in a Call and Find Out How We Can Help You!
Campaign Development and Management
Data Analysis and Optimisation
Targeting and Personalisation
Landing Page and Conversion Optimisation
Industry Knowledge and Client Relations:
Existing Online Presence with a Well-Made Website
Prepared to Invest in Google Ads Marketing
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
How do you ensure my ads are reaching the right target audience?
We create targeted campaigns by conducting extensive research on your industry, competitors, and ideal customers. By understanding your unique business goals and audience, we can create ads that resonate with potential customers and drive them to take action.
What are some tips to improve lead generation ad performance?
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
How will I be able to measure the success of my Remarketing Ads campaign?
We provide regular performance reports, detailing metrics such as click-through rates, conversions, and return on ad spend. These insights help you measure the success of your Remarketing Ads campaign and allow us to make data-driven optimizations to improve its performance.
Are there any industries or businesses that cannot use CPC Marketing services?
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
How do you determine the right keywords for my PPC campaigns?
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
How can PPC marketing target the right audience for my business?
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
What is the process for creating and launching a Remarketing Ads campaign with Periscope Media?
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
How do you determine the right keywords for my business?
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
What is PPC marketing and how can it benefit my business?
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
How can Shopping Ads target the right audience for my business?
Shopping Ads can target the right audience for your business by utilizing advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure your ads are shown to the most relevant and interested potential customers.
What platforms do you use for PPC marketing?
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
What are Remarketing Ads, and how do they work?
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
What is the cost of PPC marketing services?
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
How often will I receive reports and updates on my campaign's performance?
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Can you provide examples of successful Remarketing Ads campaigns you've managed for other clients?
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
How long does it take to see results from a CPC Marketing campaign?
CPC Marketing can produce results relatively quickly compared to other marketing methods. However, the timeframe varies depending on factors like your industry, competition, and campaign settings. We continuously monitor and optimize your campaigns to ensure they deliver the best possible results over time.
What are the best platforms for lead generation ads?
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
How often will I receive reports and updates on my campaign performance?
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
How do you measure the success of a Display Ads campaign?
We measure the success of a Display Ads campaign using various metrics and KPIs, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). These metrics help us gauge the effectiveness of your campaign and inform our optimization efforts.
What kind of results can I expect from your CPC Marketing services?
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
