Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
Display Ads can be effective across a wide range of industries and niches. They are particularly impactful for businesses that rely on strong visuals to showcase their products or services, such as e-commerce, travel, fashion, and real estate.
Absolutely! We understand that your business needs may change over time, and we're happy to modify or upgrade your package accordingly. Our flexible pricing and packages are designed to accommodate evolving business goals and budgets.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
Absolutely! We'll work with you to establish a budget that aligns with your business goals. Our customized approach ensures that your marketing dollars are spent wisely, driving the best possible results for your investment.
We create targeted campaigns by conducting extensive research on your industry, competitors, and ideal customers. By understanding your unique business goals and audience, we can create ads that resonate with potential customers and drive them to take action.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
We target the right audience for your Display Ads campaign by utilizing advanced targeting options within Google Ads. These options allow us to hone in on your ideal customers based on demographics, interests, browsing behavior, and more, ensuring your ads reach those most likely to engage and convert.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Lead generation ads work by targeting a specific audience through various demographics such as geographical location, interests, age, and job title. These ads usually contain a compelling offer that encourages the user to provide their contact information in exchange for more information or a free resource.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
Yes, we provide comprehensive reporting and analytics for Shopping Ads campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.