Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
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Our process of creating visually appealing and engaging ads involves collaboration between our talented designers and copywriters. They combine eye-catching graphics, compelling text, and strategic messaging to produce ads that resonate with your target audience and entice them to take action.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
The timeline for seeing results from your Display Ads campaign can vary depending on factors such as your industry, target audience, and competition. However, you can typically expect to see initial results within a few weeks of launching your campaign, with ongoing optimization leading to even better performance over time.
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
We optimize PPC campaigns through ongoing monitoring, analysis, and optimization. We continuously refine targeting options, ad copy, bidding strategies, and landing pages to improve click-through rates, conversion rates, and return on ad spend (ROAS) for your campaigns.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
We provide regular performance reports, detailing metrics such as click-through rates, conversions, and return on ad spend. These insights help you measure the success of your Remarketing Ads campaign and allow us to make data-driven optimizations to improve its performance.
We measure the success of Shopping Ads campaigns through various metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics provide valuable insights into the performance and profitability of your campaigns.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.
Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.