

Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.





Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.
We measure the success of Shopping Ads campaigns through various metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics provide valuable insights into the performance and profitability of your campaigns.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
Yes, our team provides you with access to real-time performance data through a user-friendly dashboard. This allows you to monitor your campaigns' progress and gain insights into their effectiveness.
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
We offer a range of pricing options and packages to accommodate different budgets and needs. Our Basic, Intermediate, and Advanced packages provide varying levels of service, from essential ad creation and targeting to comprehensive campaign management.
Lead generation ads work by targeting a specific audience through various demographics such as geographical location, interests, age, and job title. These ads usually contain a compelling offer that encourages the user to provide their contact information in exchange for more information or a free resource.
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
We optimize your Display Ads campaign by continuously monitoring its performance, making data-driven adjustments, and conducting A/B testing. This ensures that your ads are performing at their peak and delivering the best possible results.