Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
Yes, as a digital marketing company specializing in Shopping Ads Management, we can help your business set up and manage effective Shopping Ads campaigns. Our team of experts will optimize your product details, create compelling ads, and implement strategic bidding strategies to drive the best possible results.
Display Ads can be effective across a wide range of industries and niches. They are particularly impactful for businesses that rely on strong visuals to showcase their products or services, such as e-commerce, travel, fashion, and real estate.
The cost of Shopping Ads Management can vary depending on factors such as the size of your product inventory, the complexity of your campaigns, and your advertising goals. We offer customized pricing based on your specific needs and budget.
We measure the success of Shopping Ads campaigns through various metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics provide valuable insights into the performance and profitability of your campaigns.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
We primarily use Google Ads to manage Shopping Ads campaigns for our clients. These platforms provide robust tools and extensive reach to maximize the visibility and impact of your product listings.
What sets Periscope Media apart from other Display Ads management agencies is our commitment to delivering exceptional results through a customized approach. Our expert team, proven track record, and focus on transparency and communication ensure that your campaign is in the best possible hands.
To get started with Periscope Media, simply reach out to our team using the contact information provided on our website. We'll schedule a free consultation to discuss your goals and help you embark on your remarketing journey with us.
We offer a range of pricing options and packages to accommodate different budgets and needs. Our Basic, Intermediate, and Advanced packages provide varying levels of service, from essential ad creation and targeting to comprehensive campaign management.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
Our process of creating visually appealing and engaging ads involves collaboration between our talented designers and copywriters. They combine eye-catching graphics, compelling text, and strategic messaging to produce ads that resonate with your target audience and entice them to take action.
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
Lead generation ads work by targeting a specific audience through various demographics such as geographical location, interests, age, and job title. These ads usually contain a compelling offer that encourages the user to provide their contact information in exchange for more information or a free resource.