Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
Absolutely! We understand that your business needs may change over time, and we're happy to modify or upgrade your package accordingly. Our flexible pricing and packages are designed to accommodate evolving business goals and budgets.
Absolutely. As a digital marketing company specializing in PPC marketing, we can help your business set up and manage effective PPC campaigns. Our team of experts will develop tailored strategies, conduct keyword research, write compelling ad copy, and optimize your campaigns for maximum results.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
We offer a range of pricing options and packages to accommodate different budgets and needs. Our Basic, Intermediate, and Advanced packages provide varying levels of service, from essential ad creation and targeting to comprehensive campaign management.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Yes, as a digital marketing company specializing in Shopping Ads Management, we can help your business set up and manage effective Shopping Ads campaigns. Our team of experts will optimize your product details, create compelling ads, and implement strategic bidding strategies to drive the best possible results.
PPC marketing works by creating ad campaigns on platforms like Google Ads or Microsoft Advertising, selecting relevant keywords and targeting options, and bidding on ad placements. When users search for keywords related to your business, your ads appear, and you only pay when someone clicks on your ad.
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.
Remarketing Ads can benefit your business by increasing brand awareness, re-engaging potential customers, and improving conversion rates. By targeting users who have already shown interest in your products or services, you can maximize the efficiency of your ad spend and boost your return on investment.