Keywords In SEO

In the context of SEO (Search Engine Optimization), keywords are the words or phrases that people enter into search engines to find information. They are crucial for SEO because optimizing a website with relevant keywords helps it rank higher in search engine results pages (SERPs). This involves including keywords in website content, titles, meta descriptions, and URLs. Effective keyword optimization requires understanding the audience's search intent, using relevant and specific keywords, and balancing keyword frequency with natural, engaging content.