Keyword Analysis

Keyword analysis is the process of researching and determining the keywords that are most relevant and effective for targeting in SEO and digital marketing campaigns. It involves analyzing data to understand what terms and phrases potential customers are using in search engines. Keyword analysis helps in identifying high-traffic and low-competition keywords, understanding user intent, and optimizing content accordingly. It's an essential component of SEO strategy, as it directly influences content creation, site structure, and overall online visibility.