Keyword Bidding

Keyword bidding is a process used in pay-per-click (PPC) advertising where advertisers bid on keywords relevant to their target audience. When a user searches for a particular term, the search engine uses an auction system to determine which ads to display based on the bids and relevance. The bid amount represents what the advertiser is willing to pay for each click on their ad. Effective keyword bidding involves understanding the value of keywords, balancing cost and potential return, and continually optimizing bids based on campaign performance. This strategy is essential for maximizing the visibility and effectiveness of paid search campaigns in digital marketing.