In the context of digital marketing and content creation, being relevant means providing information, products, or services that are closely connected or appropriate to the audience's needs and interests. This involves understanding the audience's preferences, current trends, and the context within which the audience interacts with the content or product. Relevance is key to engaging users, improving SEO, and increasing the effectiveness of marketing efforts. It ensures that the content or products not only reach the target audience but also resonate with them, leading to higher engagement and conversion rates.