PNG (Portable Network Graphics)

PNG (Portable Network Graphics) is a popular image file format widely used in web design and digital media. It is known for its lossless data compression, meaning the image quality is not degraded when the file is compressed. PNG supports transparency, making it ideal for logos, icons, and complex images with varying levels of opacity. Unlike JPEGs, PNGs are better suited for images with text, sharp edges, or those that require frequent editing, as they do not lose quality with each save. They are essential for high-quality visual content in digital marketing, enhancing the visual appeal and professionalism of websites and online media.