URL Redirect

A URL redirect is a web server function that sends a user from one URL to another. It is used for various purposes like redirecting traffic from an old webpage to a new one, shortening complex URLs, or managing traffic for a website that's under maintenance. Redirects can be temporary (302 redirects) or permanent (301 redirects). They are important in SEO to maintain link equity from an old URL to a new one and ensure a good user experience by preventing broken links.