User Experience

User experience (UX) encompasses all aspects of a user's interaction with a company's products or services. In digital marketing, it focuses on the experience users have while navigating a website or application. UX design aims to make these interactions as efficient, comfortable, and intuitive as possible. Factors influencing UX include usability, design aesthetics, content, and overall functionality. Good UX leads to increased user satisfaction, improved user retention, and higher conversion rates. It's an integral part of website design and digital marketing strategy.