White Paper

In the context of marketing and business, a white paper is an in-depth report or guide designed to educate the audience about a particular issue or explain and promote a specific methodology or product. White papers are used to present a problem and provide a solution, thereby positioning the publishing company as a knowledgeable and authoritative expert in the field. They are often used in B2B marketing to generate leads, establish thought leadership, and inform decision-making processes in a detailed and data-driven manner.