Behavioral Targeting

Behavioral targeting is a digital marketing technique that involves collecting data on an individual's online behavior, such as websites visited, searches made, and products viewed, to create targeted advertising campaigns. This approach enables advertisers to deliver ads and content that are more likely to be relevant and appealing to each user, based on their past actions and preferences. Behavioral targeting helps increase the effectiveness of marketing campaigns by improving user engagement, conversion rates, and overall customer experience. It's a powerful tool for personalizing advertising but also raises concerns about privacy and data protection.