B2B Marketing

B2B (Business-to-Business) marketing involves the strategies and practices of selling products or services to other businesses rather than to consumers. It focuses on meeting the needs of other businesses through tailored, industry-specific offerings.

B2B marketing strategies often involve longer sales cycles, higher-value transactions, and a focus on building relationships and demonstrating return on investment (ROI). Common channels for B2B marketing include LinkedIn, industry events, email marketing, and content marketing.