Bounce Rate

Bounce rate in web analytics is the percentage of visitors who navigate away from the site after viewing only one page. It's used to measure the quality of a visit and an indication of how well a website engages its audience. A high bounce rate might suggest that the site content is not relevant to visitors or the user experience is lacking. Factors influencing bounce rate include website design, content quality, load times, and user expectations. Reducing the bounce rate can involve improving landing pages, enhancing content relevance, and ensuring a user-friendly site design.