Quality Score

Quality Score is an important metric in Google Ads, representing an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. The Quality Score is determined by factors such as click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, and the performance of your Google Ads account history. A higher score means that Google considers your ad and landing page more relevant and useful to someone looking at your ad. Improving your Quality Score can lead to more cost-effective and successful PPC campaigns.