SEO

SEO, or Search Engine Optimization, involves optimizing a website to improve its ranking and visibility in search engine results pages (SERPs). This is achieved through various techniques like keyword optimization, high-quality content creation, improving site speed, mobile-friendliness, and acquiring backlinks. The goal is to attract more organic (non-paid) traffic by ensuring the site appears high in search results for relevant queries, thereby increasing the likelihood of user engagement and conversions.