Targeting Customers in Grand Rapids with Periscope Media's Google Ads Management

Reaching your target customers in Grand Rapids through effective digital marketing is crucial for the success of your business. With Google Ads, you have the power to connect with potential customers and deliver relevant advertisements to them at the right time and place. Periscope Media, a trusted agency specializing in Google Ads management, can help you make the most of this powerful marketing tool.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
online advertising for online store
Grand Rapids
,
MI
Google pin for google ads loc.
Google
|
5.0 Rating

Why Choose Periscope Media for Google Ads Management?

Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximize their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimized for success.

A Trusted Google Partner

Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customized strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.

Comprehensive Google Ads Management Solutions

At Periscope Media, we offer a comprehensive Google Ads PPC management platform designed to drive results for your business. Our process follows key steps to set up and optimize your campaigns, ensuring that your advertising budget is used effectively:

Initial Meeting with a Digital Strategist

We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.

Months 1-3: Ads Research, Set Up, Testing, Optimizing, Reporting

During the first month, we focus on implementing and testing your campaigns. We analyze keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimize your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.

Month 4 Onwards: Continued Optimization & Improvement

From the fourth month onwards, we maintain a vigilant approach to campaign optimization. We closely monitor performance data, analyze search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.

By partnering with Periscope Media, you can take advantage of our expertise, industry insights, and advanced tools to effectively target customers in Grand Rapids through Google Ads. We'll ensure your campaigns are strategically designed to drive results, increase conversions, and maximize your return on investment. Let us help you unlock the full potential of Google Ads for your business.


Tailored Strategies for Successful Google Ads Management in Grand Rapids

Paid search marketing campaigns need to be tailored to the specific needs and goals of each client. That's why our Google Ads management service is customized to target customers effectively in the Grand Rapids area.

Understanding Your Grand Rapids Business

We take the time to thoroughly understand your Grand Rapids-based business. Through in-depth discussions, we gain insights into your objectives, target audience in Grand Rapids, budget, and desired outcomes. This knowledge allows us to develop strategies that are specifically tailored to your business, ensuring that your Google Ads campaigns effectively reach customers in the Grand Rapids area.

Young business owner looking at google ads data

Conversion Goals to Maximize Advertising Dollars in Grand Rapids

Our focus is on your Google Ads conversion goals in Grand Rapids. We ensure that each of your campaigns is designed to meet your specific needs and maximize your return on investment in the Grand Rapids market. By understanding the unique characteristics of the Grand Rapids market, including local consumer behavior and competition, we develop strategies that are optimized for success in targeting customers specifically in Grand Rapids.


Personalized Approach for Grand Rapids Businesses

With our personalized approach and years of experience, you can be confident that your Google Ads campaigns in Grand Rapids will deliver results. Our team of ad professionals combines the insights gathered about your Grand Rapids business with their industry knowledge to create highly targeted campaigns. This targeted approach increases the effectiveness of your advertising dollars in reaching and engaging customers in the Grand Rapids area.


Avoid Costly Mistakes in Grand Rapids Advertising

Partnering with our specialist team means you can avoid common mistakes that can be costly if you're not careful. By leveraging our experience in Grand Rapids-based advertising and staying up-to-date with the local market trends, we ensure that your Google Ads campaigns are optimized for success in the Grand Rapids area. This allows you to make the most of your advertising budget and drive meaningful results for your Grand Rapids business

Google ads in Grand Rapids

Target More Customers Today!

Our In-House Team Targets Your Customers in Grand Rapids

Search Ads

Branded Search Ads: These kind of search ads leverage your existing brand awareness to appear in search results and capture potential customers in Grand Rapids who are already familiar with your brand.
Competitor Search Ads: Target customers in Grand Rapids who are actively searching for your competitors, enticing them to consider your business as a superior alternative.
General Search Ads: Reach potential customers in Grand Rapids who may not be aware of your business by targeting specific keywords and appearing in relevant search results.


Performance Max Ads

Performance Max ads are a type of automated advertising campaign that utilizes machine learning to optimize ad placements across multiple Google platforms like Search, Display, YouTube, and Discover, all in one campaign.

Performance Max Local: Target local customers in Grand Rapids based on their geographic location and demographics, ensuring your ads are seen by the most relevant audience.
Performance Max eCommerce: Drive online sales and revenue by reaching qualified customers in Grand Rapids through advanced targeting methods and data optimizations.
Performance Max Lead Generation: Optimize campaigns to reach promising prospects in Grand Rapids using demographic and geographic data, increasing the chances of converting them into valuable leads.


Display Ads

Google's Display Ads are visual advertisements that appear on Google's Display Network, which includes a vast array of websites, apps, and digital platforms, to target users based on factors like demographics, interests, and browsing behavior.

Remarketing Display Ads: Precisely target users in Grand Rapids who have already interacted with your business, reinforcing brand recognition and encouraging them to take action.
Cold Remarketing Display Ads: Connect with new customers in Grand Rapids by utilizing advanced targeting methods to reach individuals who haven't engaged with your website or business yet.
Dynamic Remarketing Display Ads: Target the most promising prospects in Grand Rapids by utilizing demographic information, location data, and remarketing campaigns to maximize conversions.


Ecommerce Ads

Ecommerce ads are digital advertisements specifically designed to drive online sales by showcasing products or services in Grand Rapids, often featuring compelling visuals, product information, and calls-to-action that direct consumers to an online store.


Lead Generation Ads

Lead generation ads are specialized digital advertisements designed to collect information from potential customers, such as email addresses or phone numbers, typically through forms integrated within the ad itself, for the purpose of building a sales pipeline.

Woman capturing a cooking scene with a camera.

Video Ads

Cold Video Ads: Reach potential customers in Grand Rapids who haven't interacted with your business yet, creating brand awareness and generating leads through engaging visual content.
Remarketing Video Ads: Target users in Grand Rapids who have previously interacted with your business, reinforcing their interest and increasing the likelihood of conversion.


Shopping Ads

Shopping ads utilize detailed product information and advanced targeting technologies to optimize each ad campaign, allowing customers in Grand Rapids to make informed decisions and providing valuable insights into their shopping behavior.


Discovery Campaigns

Reach potential customers in Grand Rapids who may not be actively searching for your product or service by targeting their interests, locations, and demographics through Discovery campaigns, increasing the chances of matching them with your offerings.


Remarketing Ads

Remarketing ads are targeted advertisements that are displayed to users in Grand Rapids who have previously interacted with a website or app, aiming to re-engage them and encourage a return visit or conversion.


With our comprehensive range of Google Ads campaign services tailored to the Grand Rapids market, Periscope Media can help you effectively target and engage customers in Grand Rapids, maximizing the success of your digital marketing efforts.

Periscope Media's Google Expertise in Advertising Campaigns for Grand Rapids

Periscope Media excels in Google Ads management, bringing industry-leading expertise specifically tailored to the Grand Rapids market. Our comprehensive knowledge includes:


Campaign Development and Management

  • Ad Quality Score Mastery: Utilizing ad quality scores to enhance ad relevance and reduce cost per click, specifically targeting the Grand Rapids audience.
  • Comprehensive Campaign Type Mastery: Understanding the nuances of different campaign types to ensure optimal performance in the Grand Rapids market.
  • Crafting Compelling Advertisements: Developing eye-catching ad copy that resonates with the Grand Rapids target audience and encourages clicks.
  • Pinpointing High-Conversion Keywords: Identifying the most relevant keywords that align with the Grand Rapids market's search behavior and preferences.
  • Curating Focused Ad Groups: Creating targeted ad groups centered on specific products or services to capture the attention of Grand Rapids customers.
  • Remarketing Campaign Management: Overseeing remarketing campaigns to engage previous website visitors from the Grand Rapids area with personalized and relevant ads.
  • Ad Placement and Targeting Refinement: Optimizing ad placements and targeting options to precisely connect with the Grand Rapids audience at the most opportune moments.
Periscope digital marketing team member in the office.
Unleash Your Business' Potential

Schedule in a Call and Find Out How We Can Help You!

Data Analysis and Optimization

  • In-Depth Keyword Research: Conducting comprehensive keyword analysis specific to the Grand Rapids market to drive successful campaigns.
  • Data-Driven Campaign Optimization: Analyzing and interpreting data to continuously optimize campaign performance for the Grand Rapids audience.
  • Configuring Conversion Tracking: Implementing and adjusting conversion tracking to measure campaign success and cost per conversion (CPC) in the Grand Rapids market.
  • A/B Testing Implementation: Conducting A/B testing to determine the most effective ad copy optimization strategies tailored for the Grand Rapids audience.
  • Monitoring Key Performance Metrics: Closely observing ad performance metrics to identify areas for improvement specific to the Grand Rapids market.
  • Generating Actionable Insights: Utilizing Google Ads reporting and data analysis tools to produce actionable insights for optimizing campaign performance in Grand Rapids.

Targeting and Personalization

  • Audience Targeting Implementation: Employing audience targeting techniques to engage specific demographics, interests, and behaviors relevant to the Grand Rapids market.
  • Advanced Audience Targeting: Leveraging Google Ads' advanced audience targeting options to reach Grand Rapids users with high purchase intent.
  • Goal-Oriented Bidding Strategies: Utilizing bidding strategies to optimize campaigns specifically for Grand Rapids-based business goals.
  • Targeting Option Optimization: Monitoring and refining campaign targeting options such as geographic targeting to ensure precision in reaching the Grand Rapids audience.
  • Dynamic Ad Customization: Utilizing ad customizers to dynamically adjust ad content based on user search queries and other factors, tailored for the Grand Rapids market.
  • Ad Format and Size Optimization: Identifying and utilizing the most suitable ad formats and sizes that resonate with the preferences of the Grand Rapids audience.

Landing Page and Conversion Optimization

  • Landing Page Optimization: Constructing landing pages optimized for conversion that are designed to resonate with the Grand Rapids audience and complement ad campaigns.
  • Landing Page Experience Enhancement: Recognizing the importance of landing page experience and optimizing landing pages specifically for the Grand Rapids market to boost conversion rates.
  • Ad Relevancy Improvement: Employing strategies such as dynamic keyword insertion (DKI) to enhance ad relevance for the Grand Rapids audience.
  • Negative Keyword Implementation: Incorporating negative keywords to exclude irrelevant search terms and focus campaigns on the specific needs of the Grand Rapids market.

Industry Knowledge and Client Relations:

  • Industry and Competitor Insights: Developing a robust understanding of the Grand Rapids market and competitors to create standout campaigns.
  • Industry Trend Awareness: Staying current with Grand Rapids-specific industry trends and best practices to ensure clients receive effective and relevant services.
  • Providing In-Depth Client Reports: Delivering regular reports and analyses to Grand Rapids-based clients, highlighting campaign successes and areas for improvement in the local market.
  • PPC Budget Management Efficiency: Efficiently managing budgets to guarantee Grand Rapids clients get the utmost value and lower the CPC (cost per click) of their ad campaigns.
  • Exceptional Client Support: Providing outstanding customer service and support to Grand Rapids-based clients, including regular communication, reporting, troubleshooting, and proactive campaign optimization.
  • Competitor Analysis: Conducting regular competitor assessments specific to the LOCATION market to identify potential opportunities or threats to the client's business in the local landscape.

With Periscope Media's expertise in Google Ads management tailored for the Grand Rapids market, businesses can trust that their advertising campaigns will effectively reach and engage the Grand Rapids audience. We have the knowledge, skills, and dedication to deliver exceptional results and help businesses achieve their advertising goals in the local Grand Rapids market.


Why Choose Periscope Media for Google Ads Management in Grand Rapids?

We're an Official Google Ads Partner with Grand Rapids Expertise

As an official Google Ads Partner, Periscope Media is certified by Google to optimize Google Ads campaigns for maximum results specifically in the Grand Rapids market. Our team stays updated on the latest features and changes implemented by Google, ensuring that we provide exceptional service and support tailored to the Grand Rapids audience.


You Maintain Control of Your Grand Rapids Campaigns

We prioritize your control over your assets. Periscope Media ensures the security of your account and provides you with full access to all campaign-related data. We explain our strategies and processes, empowering you to make informed decisions about your campaigns. We always consult with you before taking any action, guaranteeing that your Grand Rapids campaigns are in safe hands.


Transparency in Reporting for Grand Rapids Campaigns

Transparency is key. Periscope Media values transparency in reporting, delivering regular, detailed reports and an ads dashboard that provides insights into key performance metrics, including impressions, clicks, and conversions. With our reporting, you can track the progress of your Grand Rapids campaigns and make informed decisions about where to focus your efforts.


Flexible Short-Term Contracts for Grand Rapids

We understand that businesses in Grand Rapids have different budget and scheduling needs. That's why we offer flexible short-term contracts, allowing you to choose the package that suits your specific requirements without committing to a long-term contract. Whether you need assistance with one campaign or multiple accounts in Grand Rapids, our team is here to provide the support and guidance you need.


Proven and Consistent Results for Google Ads in Grand Rapids

Periscope Media has a track record of delivering consistent and positive results for clients in Grand Rapids. Our dedicated team works diligently to optimize campaigns and ensure that budgets are used effectively. We provide regular analysis and feedback, keeping you updated on your Grand Rapids campaign's performance and empowering you to make informed decisions.


Clearly Defined Systems & Processes for Grand Rapids Google Ads

Our team follows clearly defined systems and processes, ensuring consistency and accuracy in managing your Grand Rapids campaigns. We utilize leading software and tools to audit, measure, and optimize campaigns with precision, maximizing the impact of your Google Ads budget specifically in the Grand Rapids market.


Ongoing Optimization & Improvement for Grand Rapids Campaigns

We go beyond just setting up campaigns. Periscope Media continuously monitors, analyzes, and optimizes the performance of your Grand Rapids campaigns to maximize return on investment. Advanced tracking systems allow us to measure click-through rates, impressions, conversions, and more, ensuring that your Grand Rapids campaigns are always up-to-date and optimized for success.


Looking to White Label Google Ads in Grand Rapids?

White Label Ads Management for your Grand Rapids Agency

Periscope Media offers comprehensive white-label ads management services tailored for marketing agencies in Grand Rapids. Leveraging advanced digital advertising techniques, including but not limited to PPC, Display, and Social Media advertising, we manage your client campaigns behind the scenes while you focus on client relationships, all under your own agency's brand.


Are You the Right Google Ads Management Client for Periscope Media in Grand Rapids?

Existing Online Presence with a Well-Made Website

Having an existing online presence with a well-made website is ideal for us to effectively partner with your business in Grand Rapids through Google Ads. We evaluate your website and online presence to create customized campaigns tailored to your Grand Rapids business needs, leveraging the full potential of Google Ads to drive successful outcomes.

Prepared to Invest in Google Ads Marketing

Google Ads is an investment that requires a financial commitment. At Periscope Media, we ensure that our services provide the best possible return on investment for our clients in Grand Rapids. We optimize campaigns and manage budgets efficiently, maximizing the value you get from your Google Ads expenditure. We focus on helping you achieve long-term goals and continuous growth with Google Ads.


Your Business Does Good in the Grand Rapids Area and Aligns with Our Values

We believe in businesses making a positive impact. Periscope Media only partners with ethical businesses and organizations in Grand Rapids that align with our core values of integrity, trustworthiness, and respect. We ensure that the companies we work with are sustainable and contribute to the betterment of the Grand Rapids community.

Periscope Media: Your Winning Choice for Google Ads Management in Grand Rapids

Clients who choose to partner with Periscope Media for their Google Ads Management in Grand Rapids experience a dramatic improvement in their online presence. Optimized campaigns generate increased visibility, and you gain a deeper understanding of campaign success measurement. Detailed reports and insights empower you to make informed decisions, and you retain full control over your campaign data. Your Google Ads budget is utilized most effectively, ensuring the best possible returns on your investments.

If you're seeking an experienced Google Ads manager that can help you maximize your campaigns and budget in Grand Rapids, Periscope Media is the ideal choice. Our track record of consistently delivering positive results, coupled with our expertise and experience, sets us apart. Contact us today to learn more about how we can help you achieve maximum ROI and success with Google Ads in Grand Rapids. We look forward to hearing from you!

60,000+
Client Keywords in Top 3
220+
Satisfied Ongoing Clients
80+
Combined Years of Experience
3300+
Avg. Client Conversions / Week
Alfredo Fandino
Digital Strategist
Google
|
5.0 Rating

Schedule a Call With Us so We Can Help You!

Fill in Your Details and We’ll Reach out to You ASAP!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.