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Mastering Local SEO With Periscope Media

To win in business these days, you need a rock-solid online presence.

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To win in business these days, you need a rock-solid online presence. That's especially true for small business, home improvement and contracting companies. How else will you compete? Periscope Media has got your back! We'll write SEO-friendly content that reels in local customers and leaves your competitors in the dust. We'll handle all the nitty-gritty, like optimizing Google My Business and creating location pages built to serve all the areas you serve. We know how to target your ideal customer and ensure your business pops up in all the right searches. Ready to make waves? Contact us now for more on our unbeatable local SEO solutions for contractors.

What is Local SEO?

Local SEO is the part of search engine optimization that helps businesses attract potential customers in their community by honing their website and content to rank higher in local search results. This includes creating a Google My Business listing, generating positive customer reviews, and creating comprehensive business profiles on local directories. The goal is to improve search visibility, increase organic traffic, and boost revenue by targeting specific keywords related to the business's location and industry.

How Does Local SEO Work?

Unlock the secrets of local SEO and boost your business's online presence! This essential aspect of digital marketing will skyrocket your visibility in local search results, and we're here to break it all down for you:

Localization Parameters 

Local SEO operates by factoring in various ranking determinants such as the business's physical location, the nature of the business, and its specific category. By tuning a business's digital presence based on these parameters, it is more likely to feature in the coveted "map pack" or top three search results on Google Maps.

Google My Business Listing

A crucial element of local SEO is the creation and meticulous optimization of a Google My Business listing. This listing encapsulates critical data such as the business's name, address, phone number, and website. By ensuring the precision and completeness of this information, businesses can boost their likelihood of surfacing in local search results.

Accumulating Online Reviews

The accumulation of positive online reviews from customers is another significant component of local SEO. Favorable reviews serve as strong indicators of a business's credibility and quality of products or services to search engines. This feedback can be garnered through exceptional customer service or by inviting satisfied patrons to share their experiences.

Relevant Content and Inbound Links

In addition to the aforementioned tactics, local SEO also involves curating pertinent content on a business's website and establishing inbound links. By consistently delivering value to their local audience, businesses can enhance their online visibility with a website that steadily grows domain authority, and attracts a larger client base. Want to dominate local search results? Local SEO is the way to go! By leveraging your physical location, business type, and customer reviews, you can skyrocket your visibility. But wait, there's more! Accurate Google My Business listings, killer content, and inbound links are the cherry on top. Get ready to be the talk of the town (and the top of the search results)!

What Are The Benefits of Local SEO?

As digital marketing continue to evolve, businesses must adapt and utilize effective strategies to carve out a robust online presence. Local Search Engine Optimization (SEO) is a powerful tool that enables businesses to augment their visibility in online searches by catering to a specific geographical market. This technique attracts potential clients in your area, actively seeking the products or services you offer. At Periscope Media, we pride ourselves on our proficiency in crafting SEO-optimized content that targets the home improvement and contracting industry. Our comprehensive guide to local SEO can provide your business with a competitive edge, bringing in more satisfied customers and enhancing your digital footprint.

Increased Online Exposure

One of the primary advantages of local SEO is its potential to maximize your business's online visibility. By strategically placing your business in Google's "map pack" or the top three local search results, you significantly increase the likelihood of your website garnering clicks and visits.

Importance of Google My Business

Optimizing your Google My Business listing is a fundamental step towards local SEO success. An up-to-date and thorough listing enhances your chances of surfacing in relevant local search results, making your business more accessible to potential customers.

Credibility Through Reviews

Positive online reviews play a pivotal role in boosting your local SEO ranking. These testimonials serve as social proof, assuring both the search engines and potential customers of your business's reliability and quality service. Incorporating a systematic process to gather and showcase customer reviews will bolster your local SEO strategy.

High-Quality, Localized Content

Crafting SEO-friendly content that resonates with your local audience is crucial. This includes targeting locally relevant keywords and topics that answer the queries of potential customers in your area.

Complementary Support to Your Ads Campaigns

If you already use Google Ads for lead generation, a local SEO campaign is the perfect way to grow your business even further. If you aren't using any PPC strategy, the team at Periscope Media can advise and manage your Google Ads as well as your SEO, creating a powerful marketing strategy to really help you advance your business goals.

Search Engine Optimisation

Take Advantage of Countless Opportunities in Your Local Area

Understanding Your Local Market, Competition, and Your Target Audience

To have a successful marketing campaign, knowing your target audience is key. At Periscope Media, we specialize in creating SEO-optimized content for home improvement and contracting industries. We do a lot of digital marketing for contractors, understanding their unique challenges and create content that resonates with their target audience. To effectively target your audience, identify their age range, income, and location. Find out what they value and the problems they need solving. By tailoring your marketing efforts, your business can stand out from competitors. Knowing your competition is also crucial. Conduct a competitive analysis to assess their strengths and weaknesses.

Keyword Research and Analysis for Effective Local SEO

Keyword research is crucial for local SEO strategy. At Periscope Media, we know how important it is for our clients in home improvement and contracting SEO. First, we find words and phrases that potential customers use to search for services. Because we know how search engines work, we use SEO tools to find keywords with high search volumes and low competition. Targeting these keywords helps your business appear in search results. Then, we analyze the data to determine the most relevant keywords for your business. We consider factors like search volume, competition, and relevance to your business category and location.

Content Strategies for Local SEO

Creating effective content is a crucial aspect of local SEO. At Periscope Media, we specialize in developing content strategies that cater to home improvement and contracting businesses' unique needs. Here's an 8 step process for you to follow that will make sure you're ticking all the boxes for Local SEO:

Conduct Keyword Research

Identify the keywords and phrases that are relevant to your business and location.

Create Location-Specific Pages

Develop location-specific landing pages for each of your business locations.

Optimize Your Homepage

Optimize your homepage to target local search terms and include your business name, address and phone number.

Ensure Your Technical SEO Is Optimized

Maintaining your technical SEO (including aspects such as site speed, crawlability by search engines and user experience) ensures your local SEO efforts are maximized.

Produce Local Content

Create content that is relevant to your local audience, such as news articles, blog posts or videos.

Showcase Local Reviews

Highlight customer reviews and testimonials from your local community.

Utilize Local Directories

Make sure your business is listed in local directories such as Google My Business, Yelp and Yellow Pages.

Develop Social Media Content

Utilize social media to share local content on your channels to engage with your community.

Monitor Local Search Rankings

Track your local search rankings and adjust your content strategy accordingly.

Optimizing Your Website for Local Search Engines

Local SEO is especially crucial when it comes to local businesses in the home improvement and contracting industries. We specialize in creating contractor SEO-optimized content for clients in these industries. We understand that local search engines such as Google and Bing prioritize displaying relevant local results for their users. Following these steps can improve your business's local search engine visibility and attract more potential customers. At Periscope Media, we excel at optimizing our clients' websites for local search engines. That's why we've developed a step-by-step guide for optimizing your website for local search engines:

Claim Your Google Business Profile Listing

The Google Business Profile (formerly Google My Business) is a free tool for businesses to manage their online presence across Google, including Google Maps and Google Search results. By claiming your listing and filling out all the necessary information, you increase your chances of appearing in the coveted map pack of Google's local services results.

Optimize Your Website for Local Keywords

Use relevant local keywords throughout your website, including in the meta description, title tags, and on-page content. This helps search engines understand the location and nature of your business, increasing your chances of appearing in relevant local searches.

Build Business Directory Listings

Business directories such as Yelp, Angie's List, and HomeAdvisor are important for local SEO. By submitting your business information to these directories, you increase the chances of appearing in relevant local searches and improve your search engine visibility.

Encourage and Manage Online Reviews

Online reviews are a crucial ranking factor for local businesses. Encourage happy customers to leave positive reviews on your Google My Business listing and other relevant directories. And make sure to respond to any negative reviews appropriately to show potential customers that you value their feedback.

Keep Your Website Up-to-Date with Relevant Content

Creating and publishing relevant and high-quality content on your website helps boost your organic rankings, keeps your website fresh in the eyes of search engines and encourages citation opportunities via social media sharing and other websites linking back to your website.

Periscope digital marketing team member in the office.
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Further Information on Local SEO

Optimizing Titles, Headings, URLs, and Meta Descriptions For Local SEO

At Periscope Media, we know that optimizing your website is essential to increasing your online visibility and attracting more potential customers. We can achieve this by optimizing your website's titles, headings, URLs, and meta descriptions.

Titles and Headings 

Titles and headings are the first things search engines look at to determine what your page is about. Incorporating relevant target keywords into your titles and headings increases your chances of appearing in relevant searches and improves your search engine rankings.

URL Structure

URL structure is another crucial factor in optimizing your website for search engines. Shorter, keyword-rich URLs that accurately describe the content of your page are more likely to be clicked on by users searching for relevant content.

Meta Descriptions

Meta descriptions briefly summarize your page's content in search engine results pages. How we write engaging and informative meta descriptions increases the likelihood of users clicking through to your website.

Creating Quality Content That is Locally Relevant

At Periscope Media, we understand what quality copywriting is and creating content that is locally relevant for our clients in the home improvement and contracting industries. By incorporating specific local keywords, such as the city or neighborhood in which the business operates, into website copy and blog posts, we increase our client's visibility in search engines for relevant searches. But it's not just about adding a few keywords here and there. Quality content that is locally relevant is about crafting engaging and informative copy that speaks to potential customers in the local area. This includes addressing common pain points and providing solutions that are specific to the search ecosystem of the region. We also take into consideration the search habits of potential customers in the area, including the use of mobile searches and voice searches. By optimizing content for these search methods and ensuring websites are mobile-friendly, we increase the chances of attracting potential customers who are searching for businesses in the local area.

Optimizing Image ALT Tags and Captions for Local SEO

When it comes to optimizing content for local SEO, many agencies overlook the importance of optimizing website images. However, optimizing images can actually have a significant impact on a website's search engine visibility and search performance. One way to optimize images for local SEO is by adding relevant ALT tags and captions. ALT tags are descriptions that are added to the HTML code of an image, while captions are text that is displayed below an image. By including keywords and location information in the ALT tag and caption, businesses can improve their search ranking factors for relevant searches in the local area. At Periscope Media, we understand the importance of optimizing all aspects of a website for local SEO, including images. Our team of experts works to ensure that client websites have properly optimized images with relevant ALT tags and captions, allowing them to rank higher in search engine results pages (SERPs) and attract more organic traffic.

Optimizing Internal and External Links for Local SEO

Links can make or break your local SEO game. Both internal and external links hold the power to boost your website's visibility and impact. Internal links lead visitors to other pages on your website, while external links take them elsewhere. But it's not just about slapping links everywhere! Smart link placement can guide visitors to the information they need and skyrocket your search ranking. At Periscope Media, we craft killer SEO content for home improvement and contracting industry clients. Our secret? Perfect link placement and relevant content that packs a punch. We also know how to build high-quality external links through outreach and partnerships. This boosts your search visibility and establishes you as an industry leader.

Why Schema & JSON-LD Structured Data Markup Matters For Local SEO

Structured data markup encodes website content for easy understanding by search engines. Periscope Media specializes in creating SEO-optimized content for home improvement and contracting clients. Structured data markup, like schema markup and JSON-LD, improves search engine visibility and performance. Using structured data markup leads to better search rankings and more organic traffic. Periscope Media uses structured data markup to help clients achieve their SEO goals.

On-Page Technical Optimization For Local SEO

When it comes to local SEO, on-page optimization techniques are essential for improving the visibility of your business in local search results. At Periscope Media, we specialize in creating SEO-optimized content for our clients in the home improvement and contracting industries. Here are some on-page technical SEO strategies that we use to help our clients rank higher in local search results.

Website Optimization

Beyond stunning website design, we optimize with relevant keywords and geographically targeted content that matches the intent of the user's search query. This helps search engines to understand what the website is about and its relevance to the user's search.

Mobile-Friendly Site

We ensure our client's website is mobile-friendly and accessible to all devices, such as smartphones and tablets. This is crucial as more and more users are using their mobile devices to search for local businesses, so much so that websites are even assessed with Google's Mobile-Friendly test.

Structured Data

Schema markup and JSON-LD to provide search engines with more information about our client's businesses, such as their physical location, business category, and customer reviews. This helps search engines better understand the website's context and its relevance to local search queries.

User Experience Update

We regularly update our clients' contractor websites with relevant content targeting their local audience. This helps boost the website's search ranking and visibility and helps to turn those contractor websites into some of the very best for lead generation.

Google Business Profiles As Local SEO Ranking Signals

Google Business Profile (formerly Google My Business) is a free tool provided by Google that can help improve your local search engine optimization (SEO) efforts. As a home improvement or contracting business owner, it is important to have a strong presence on Google My Business to attract potential customers in your area. To start, claim your Google Business Profile listing and complete it. Include information about your business, such as your address, phone number, website, business hours, and business category. You can also add photos and videos of your work to showcase your expertise and attract potential customers. Ensure your business information is accurate and consistent across all online directories and listings. This helps to build credibility and trust with search engines and potential customers. Utilize Google Business Profile features such as posting regular updates, responding to customer reviews, and utilizing the messaging feature. This can help improve your online visibility, engage with your customers, and improve your local SEO rankings.

Managing Online Reviews and Ratings

Managing your online reviews and ratings is crucial for improving your local SEO rankings. With a majority of potential customers relying on online reviews to make purchasing decisions, it's crucial to maintain a positive reputation. Maintain your online reputation for your business by encouraging happy customers to leave positive reviews and addressing any bad reviews professionally and promptly. Our team also utilizes review links on your website and social media pages to generate more positive reviews and improve your online visibility. Additionally, monitoring and responding to Google Business reviews, Yelp, and other industry-specific review sites can help build trust with potential customers and improve your search engine visibility. We keep track of your reviews and ratings across all platforms and provide regular reports to track your progress.

An Integrated Approach To Social Media and Local SEO

Social media and local SEO are two powerful tools that, when integrated, can significantly boost your business's online presence. As a home improvement or contracting business, it's essential to have a strong presence in both realms to attract potential customers in your area. Social media platforms like Facebook, Instagram, and Twitter are great for engaging with your target audience and building brand awareness. By creating engaging content that showcases your services, you can create a strong following and establish yourself as a thought leader in your industry. But social media isn't just about creating content; it can also impact your local SEO efforts. Social signals like likes, comments, and shares can help improve your website's search engine rankings, meaning that the more engagement you get on your social media posts, the higher you'll rank on search engine results pages.

Tools and Techniques To Monitor Local SEO Performance

Once you've implemented local SEO strategies for your home improvement or contracting business, monitoring your performance is important to ensure that your efforts are paying off. This is where monitoring tools and techniques come in handy. One useful tool is Google My Business Insights, which provides valuable data on how customers are interacting with your business profile on Google. You can see how many people have viewed your profile, clicked to call your business, requested directions, and more. This data can help you make informed decisions about your local SEO strategy, such as optimizing your business profile for specific keywords or adding more photos to showcase your work. Another technique is monitoring your online reviews. Positive reviews not only improve your reputation but also help improve your search engine ranking. On the other hand, negative reviews can harm your reputation and ranking. By monitoring your reviews, you can quickly address any negative feedback and encourage happy customers to leave reviews on various platforms.

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Local SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

No items found.

Local SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is local SEO?

Local SEO (search engine optimization) is the process of optimizing a business's online presence to improve its visibility and ranking in local search results for more organic search traffic. This can include optimizing their website's content, local listings, and online reviews.

Why is local SEO important for my business?

Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.

How does local SEO differ from traditional SEO?

While traditional SEO focuses on improving a website's visibility and ranking on a broader scale, local SEO targets specific geographic locations. This means optimizing for location-specific keywords, creating local listings, and managing online reviews.

What are some key factors that influence local search engine rankings?

Factors that can impact local search engine rankings include Google My Business optimization, online reviews, localized website content, consistent business information across all online platforms, and inbound links from local websites.

Local SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is Technical SEO and why is it important for my website?

Technical SEO refers to the optimization of various SEO aspects of a website to enhance its visibility and performance in search engine rankings. It is a key ranking factor, ensuring search engines can crawl, index, and understand your site. This leads to better discoverability by search engines, improved user experience, and increased organic traffic.

Can you help my business with Technical SEO?

Absolutely. Our team at Periscope Media specializes in formulating and implementing a technical SEO strategy. We'll conduct a comprehensive audit using advanced Audit Tools, identify areas for improvement in the audit report, and enhance your website's SEO health by optimizing its technical performance.

What technical aspects of my website do you optimize for SEO?

We optimize a broad spectrum of technical aspects, including website speed, mobile responsiveness, user navigation, URL structure, schema markup for rich snippets, XML file management for sitemaps, handling of identical content with canonical tags, and more. Our primary goal is to ensure your website meets search engine guidelines and provides a seamless user experience.

How does Technical SEO affect my website's visibility in search engines?

Technical SEO is a crucial ranking factor that improves your website's visibility in search engines. By optimizing technical elements, we enhance search engine robots' crawling and indexing capabilities, ensure proper website architecture, and resolve issues that may impact your website's performance in search engine rankings.

Can you fix crawl errors and broken links on my website?

Yes, we can identify and rectify crawl errors and broken links that can negatively impact your website's visibility and user experience. By conducting a thorough audit, we address these issues, implementing the correct HTTP status code and proper redirects or fixes to ensure smooth user navigation and an increase in traffic.

Do you optimize websites for mobile devices?

Absolutely. Considering the growing number of mobile users, mobile optimization is a key aspect of our technical SEO strategy. We ensure your website is fully optimized for mobile devices, providing a responsive design, mobile-friendly layouts, quick loading times, and a seamless mobile experience across different screen sizes.

How do you improve website speed for better SEO performance?

We improve website speed by optimizing code, compressing image files and other multimedia files, minifying CSS and JavaScript by removing unnecessary characters, leveraging browser cache, and utilizing Content Distribution Networks (CDNs). These optimizations diminish page load times, enhance user experience, and positively impact your SEO rankings.

Can you help with website migration and SEO implications?

Yes, as a full-service digital agency, our dedicated team can assist with website migration while mitigating any negative SEO implications. We'll carefully plan the migration process, redirecting URLs to their preferred version, preserving valuable SEO elements, and ensuring a smooth transition to maintain or improve your website's search engine rankings.

Do you provide ongoing monitoring and maintenance for Technical SEO?

Yes, we provide ongoing monitoring and maintenance for Technical SEO. We'll continuously track your website's performance, address any technical issues that arise such as speed issues or error messages, and implement necessary updates or optimizations to keep your website SEO-healthy and visible in search engines and other digital channels.

How can I get started with Technical SEO services for my website?

To get started with our Technical SEO services, simply reach out to us for a consultation. We'll assess your website's current technical performance, discuss your goals and objectives, and create a customized plan based on our SEO guide to optimize your website and enhance its visibility in search engines.

Local SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is SEO content writing and how can it benefit my business?

SEO content writing is the process of writing content that is both high-quality and optimized for search engines. It involves creating various types of content, including articles, blog posts, and landing pages that improve your website's visibility in search engine rankings and drive organic, direct traffic. By attracting a relevant audience and providing valuable information, SEO content writing is just one of the aspects of marketing that establishes your business's expertise and ultimately increases conversions and engagement.

Can you help my business with SEO content writing?

Absolutely. At Periscope Media, we specialize in SEO content writing. Our team of skilled writers is adept at creating powerful content that draws in and engages your target audience. We utilize a range of SEO writing tools and conduct extensive keyword research, including seed keywords and different types of keywords such as informational keywords and commercial keywords, to develop an effective SEO content strategy.

How does SEO content writing improve my website's visibility in search engines?

SEO content writing improves your website's visibility by incorporating ranking factors into your content. This includes the strategic use of relevant keywords, optimizing meta tags, headers, and URLs, creating valuable and informative content that aligns with user search intent, and using techniques like bulleted lists to enhance readability. This entire process contributes to improving your website's relevance and authority in search engine rankings.

Do you conduct keyword research for SEO content writing?

Yes, we perform extensive keyword research as a part of our SEO content writing services. We identify relevant and high-ranking keywords that your target audience is searching for, enabling us to create content that not only aligns with their needs but also improves your website's search visibility and organic traffic.

Can you optimize existing content on my website?

Certainly. We can review and optimize your existing content, utilizing tools like Google Docs to enhance SEO elements. We analyze your current content for improvement opportunities, implement SEO best practices, and even check for passive voice usage to ensure your content's tone of voice is active and engaging, thereby improving your website's performance and traffic.

Do you write content for specific industries or niches?

Yes, we have experience in creating long-form content for a broad range of industries and niches. Whether your business operates in finance, healthcare, technology, or any other sector, we have the research capabilities and industry expertise to produce resonant and result-driven content.

Can you create content that engages and converts my website visitors?

Absolutely. From B2B industries, to service businesses and trades, our writers are trained to create compelling and persuasive content, aimed at not just attracting visitors but converting them as well. By using persuasive language, effective calls-to-action, and conversion rate optimization techniques, we can increase your website's engagement and conversions.

Do you provide content for social media and other marketing channels?

Indeed, we extend our content creation services to various marketing channels, including social media. We craft content tailored for each platform, enhancing engagement and reach. Our content marketing strategy helps you build a strong online presence and connect with your audience more effectively.

How do you ensure the content is original and not duplicated?

We prioritize originality in our content creation. Our writers conduct thorough research, cite credible sources, and employ plagiarism detection tools to ensure the content is unique and not duplicated. We focus on delivering a high content score in terms of quality and originality to our clients.

Can you help with content promotion and distribution?

Yes, we provide support with content promotion and distribution strategies to extend the reach of your content. Leveraging various channels like social media, email marketing, and content syndication, we maximize your content's exposure and drive more traffic to your website.

How can I get started with SEO content writing services for my business?

To embark on your journey with our SEO content writing services, reach out to us for a consultation. We'll discuss your content goals, target audience, and business.

Why Choose Periscope Media for Your Local SEO Needs

If you're a small business owner wondering whether SEO is worth the investment for your home improvement or contracting business, look no further than Periscope Media. At Periscope Media, we specialize in creating SEO-optimized content for businesses just like yours. We understand the unique challenges and opportunities that come with local SEO and have the expertise to help you succeed.

Ourr team of experienced content writers know how to craft compelling, informative content that resonates with potential customers and ranks highly on search engines like Google and Bing. From keyword research and analysis to on-page optimization and link building, we use the latest SEO techniques to boost your online visibility and drive organic traffic to your website. But our services don't stop there. We also offer comprehensive reputation management solutions to help businesses monitor and respond to online reviews, build a positive brand image, and drive customer loyalty. With Periscope Media, you can rest assured that your local SEO needs are in good hands. If you'd like to get more information about what a digital marketing agency is about and how to get the most out of your marketing budget, contact us today to learn more about our services and how we can help your business thrive.

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