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Periscope Media’s Guide To Technical SEO

Technical SEO is important for website optimization.

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Technical SEO is important for website optimization. It involves optimizing a website's code and structure for search engine crawlers to properly index pages. Periscope Media specializes in technical SEO, helping sites performs well in organic search results. The technical optimization team has years of experience and stays up-to-date with the latest search engine algorithms. They can help with page redirects, crawl errors, site structure, and overall SEO strategy. Detailed reports are provided to track progress over time and ensure success.


What is The Definition of Technical SEO?

Technical SEO is the practice of optimizing a website’s structure and content to improve its visibility in search engine results. Technical SEO is an important part of any SEO strategy, as it helps ensure that your website can be found and indexed by search engine crawlers. With Periscope Media's help, you can ensure that your site is optimized for success. It includes elements such as:

Website Architecture 

This covers topics such as page speed, mobile optimization, crawlability, indexing, and accessibility.

Site Meta Content

Site content includes meta tags, titles, and description tags that help search engines understand your site's content.

Structured Data 

This includes structured markup that helps search engines interpret the content of your website.

Benefits of Technical SEO For Websites

When it comes to optimizing a website's design many people wonder if SEO is worth it for small business. Technical SEO is an important aspect that should not be overlooked. Technical SEO is the process of optimizing the technical aspects of a website, such as the HTML code, server settings, redirects, and other technical elements, to make it more search engine-friendly. This type of optimization can have many benefits for your business. These are just a few of the benefits of Technical SEO, but the list goes on! When you work with Periscope Media, we’ ll ensure that your website is optimized for success. Here are some key benefits of Technical SEO:

Improved Crawlability

Technical SEO helps ensure that search engine crawlers can easily access and index your website, making it easier for them to find your content. This will result in better visibility in search engine results pages (SERPs).

Increased Site Speed 

Technical SEO helps you optimize the loading speed of your web pages, making it easier for visitors to browse your website. Faster page loading speeds can also lead to higher rankings in SERPs.

Enhanced User Experience 

Technical SEO helps make sure that your website is optimized for usability and accessibility, making it easier for users to find what they are looking for.

What Are Common Issues With Technical SEO?

Technical SEO is an essential part of the search engine optimization process. It involves making sure that the website has a technical structure that optimizes it for search engine ranking. Unfortunately, there are many common technical SEO issues that can prevent websites from achieving optimal rankings in search results. Each of these issues can have a negative impact on your website’s performance. With the help of Periscope Media, you can identify and address any technical SEO issues so that your website is optimized for success.

Poor Web Page Speed 

Slow loading times can cause search engines to rank your website lower in SERPs. Other common technical SEO issues include improper redirects, broken links, and duplicate content.

Missing Or Incorrect Meta Titles And Descriptions

If these are missing, they can hurt your website's visibility in search engine results pages (SERPs). Meta titles must accurately describe the page's content and include relevant keywords. What are meta descriptions? They give a brief overview of the page's content. Knowing how to write meta descriptions and meta tags correctly avoids a negative impact on your website's visibility.

Bad User Experience 

Bad user experience (UX) is a user's worst experience when interacting with a website or app. It can lead to people not returning to your site, or worse, leaving negative reviews about the product or service. Bad UX usually comes from poor design decisions, lack of usability testing and inefficient development processes. When a search engine such as Google detects poor experience signals, it will lower your rankings in SERPs.

Indexing Issues

Indexing issues are another common technical SEO issue. If search engines do not index your website, they cannot crawl and rank your website in organic search results. It's important to make sure that all the pages on your website are properly indexed by search engine crawlers.

Search Engine Optimisation

Don't Let Your Business Strike-Out on a Technicality

Periscope Media's Technical SEO Knowledge

As a contractor digital marketing agency with a focus on SEO, Periscope Media prioritizes technical SEO to improve organic search rankings and user experience. Our comprehensive strategy involves auditing website architecture, content, and structure to identify performance issues. We collaborate with clients to address these issues and optimize content, structure, and code for better search engine visibility and indexing. We understand the unique needs of each website and tailor our strategy accordingly to achieve specific goals and objectives. Our team of experts works closely with clients to ensure optimal website performance.


The Importance Of Technical SEO Audit and Analysis

SEO audits and analysis are important for SEO strategies. They help identify potential issues with your website that could hurt search engine rankings. By addressing technical elements, you can increase your website's chances of appearing at the top of SERPs. An audit takes stock of existing SEO elements, like content structure and server settings. We analyze the results to give recommendations and identify opportunities for optimization. Our team will help you understand technical SEO and its benefits. We're excited to help take your website to the next level.


Picking the Right Technical SEO Audit For Your Business

Having a smoothly running and SEO-friendly website is crucial for your business. A technical site audit of your website is vital in identifying potential issues that could hinder your website's performance. Choosing the right type of technical audit can be challenging, but we'll explore the different options and how they can benefit your website:

On-Page SEO Audit

This type of audit focuses on analyzing a website's content, structure, and HTML code to improve its visibility and performance on search engine results pages (SERPs). An on-page SEO audit helps identify any potential issues that could be preventing your website from achieving its full potential, such as duplicate content or missing titles, technical errors which search bots tend to penalize.

Off-Page SEO Audit 

This type of technical audit focuses on understanding how other websites link to and refer traffic to your website. An off-page SEO audit helps you identify opportunities to earn additional external links from reputable sources and any potential issues that could be preventing your website from achieving its full potential in SERPs.

Mobile SEO Audit 

This type of technical audit focuses on analyzing the mobile-friendliness of a website and its content. It helps identify any potential issues with how a website displays and functions on mobile devices and opportunities to optimize for better visibility in SERPs. While its uncommon to have a specific "mobile version" of a website these days, it's very important that your website is responsive and built with Google's mobile-first index in mind.

Ready to take your website to new heights? Our team at Periscope Media knows just how important technical audits are for your SEO strategy. Need more info? Let us help you pick the perfect one to optimize your website's visibility and performance in search engines. Contact us today and watch your website soar!

Ensure Efficient SEO Audits With Technical SEO Tools

Technical SEO is crucial for optimizing a website's search engine visibility. Technical SEO tools help webmasters find and fix common issues that hinder higher rankings in SERPs. These tools detect website technical problems, such as dead links and page loading speed, which can affect search engine crawling and indexing. Periscope Media uses advanced tools like Google Search Console, Screaming Frog, and Ahrefs for efficient and comprehensive Technical SEO Audits. We monitor our clients' website performance and provide them with timely updates on improving their search engine rankings.


What To Look For In A Successful Technical SEO Audit

To perform a technical SEO audit, you must go beyond surface-level analysis and examine all aspects of your website technically. By going past the intial web design and analyzing your website's technical SEO, Periscope Media's experts will provide you with a detailed report of our findings, along with recommendations for improving your website's organic search visibility. To learn more about our Technical SEO Audits and improve your search engine rankings, contact us today.

Site Architecture 

It’s important to ensure that your site architecture is organized logically and easy for search engine crawlers to understand. This includes structure, navigation menus, and internal linking.

Page Speed

Search engines prioritize websites with faster page loading times, so ensuring your website is optimized for speed is important. This includes reducing the size of images, compressing code, and optimizing server requests.

Mobile Usability

More people are using mobile devices to access websites, so it’s important to ensure your website is mobile-friendly. This includes making sure the website is responsive, as well as optimizing content for smaller screens.


A website must be crawlable by search engine bots in order for it to be indexed and optimized properly. This means ensuring that all pages are accessible and not blocked from being indexed.


Canonicalization ensures a single version of your website URL is used when multiple URLs are available for the same content. This helps to prevent duplicate content issues and ensure consistent indexing by search engines.

Creating & Submitting An XML Sitemap File

A sitemap file is an XML document that lists the pages, videos, and other files on your website. It's a technical SEO tool that helps search engines find and index your website's content. To create an XML sitemap, website owners can use tools like or Screaming Frog. These tools generate a list of URLs for a website that can be submitted to search engines like Google and Bing. This helps search engine spiders quickly discover and index site content. A sitemap file is crucial for technical SEO, ensuring all pages are properly indexed and providing insights into Google's crawling frequency.


How To Prevent and Resolve Crawl Errors and Duplicate Content Issues

Crawl errors and duplicate content are among the most common issues webmasters face when optimizing their websites for search engine visibility. Fortunately, there are a few simple steps you can take to prevent and resolve these pesky problems.

Organize Your Original Content

The first step in preventing crawl errors and duplicate content issues is to ensure that your website structure is as organized with original content and is efficient as possible. Ensure all your URLs are properly structured and there are no broken links or redirects. Additionally, try to avoid having multiple versions of the same page as this can lead to all types of content issues. This will ensure your SEO content writing has the best chance of success.

Identify Crawl Errors

The second step is to use a tool like Screaming Frog or Google Search Console to identify any existing crawl errors and duplicate content issues on your site. This will allow you to quickly identify and fix any issues that may be impacting your website’s performance in search engine results.

Monitor and Update Your Website Regularly 

Finally, make sure to regularly monitor and update your site for new crawl errors and duplicate content issues. By staying on top of things and proactively addressing any issues as they arise, you can ensure that your website is always optimized for maximum visibility in search engine results.

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Further Information on Technical SEO

The Role Of Internal Links in SEO and User Experience

Internal links are important for technical SEO and improving website rankings. Periscope Media specializes in creating SEO-optimized content for home improvement and contracting clients. Internal links connect pages on a website and improve navigation for users and search engines. A well-optimized internal linking structure ensures proper connection between pages. This makes it easier for users to find what they're looking for. Internal links also help search engines understand your website's hierarchy and importance of pages. Periscope Media offers a comprehensive internal linking strategy to optimize websites for SEO and user experience. Contact us to learn more.

Optimizing SEO With Better Website Speed 

Website speed optimization is important for technical SEO. Slow loading times can negatively impact user experience and result in lower search engine rankings. To improve website speed, we optimize images, reduce server response time, and minimize CSS and JavaScript files. Our experts analyze each page, identify technical issues, and fix them using tools like Google's PageSpeed Insights and GTmetrix. We use Webflow CMS to construct SEO-optimized websites with dedicated servers for faster loading times. Fast loading times are crucial for better technical SEO, and Periscope Media delivers speedy websites with a great user experience.

How Mobile Optimization Impacts Technical SEO

In today's digital age, building a mobile-friendly website for mobile search is a must! Most people surf the web on their phones, and Google even prioritizes mobile-first indexing! Mobile optimization plays a HUGE role in technical SEO and can make or break your online presence. Enter Google's Mobile Friendly Test - a tool that's been helping businesses optimize their sites for phones since 2015! This nifty tool analyzes and checks your HTML code against Google's mobile-friendly requirements. Say bye-bye to technical issues that tank your organic rankings and bounce rates! Our team at Periscope Media conducts mobile-first technical SEO audits to identify and fix any mobile-related issues. We optimize images and videos to ensure your site loads lightning-fast and is super easy to use on mobile devices. Plus, our mobile-friendly content is a breeze to read and navigate. Partner with us for a mobile-friendly website that'll boost your search engine rankings and drive more traffic your way!


Why Schema Structured Data Markup Matters For SEO

Structured data is crucial for technical SEO. It helps search engines comprehend a website's content better, making it easier for them to rank pages for relevant search queries. This code, added to a website's HTML markup, describes the information to search engines, including page titles, descriptions, images, and other vital parts of the website. It enhances snippets in search results, making them more informative and enticing for users. Schema markup improves the chances of content appearing as a search result snippet, which can increase click-through rates and improve overall search engine ranking, leading to more business for clients.


Controlling Search Engine Crawlers With Robots.txt 

The robots.txt file is an important tool for technical SEO. It allows you to control how search engine crawlers interact with your website. By disallowing certain pages or directories, you can prevent bots from wasting time crawling irrelevant content. The robots.txt file can also improve website security by blocking access to sensitive content. At Periscope Media, we take website security seriously and work to protect our clients from malicious bots and hackers. If you want to improve your website's technical SEO, optimizing your robots.txt file is a good place to start. Contact us to learn more.

The Importance of HTTPS Secure Websites For SEO

HTTPS is the secure version of HTTP and is becoming increasingly important for SEO. It adds an extra layer of security to websites, making them more trustworthy for visitors and search engine crawlers. Google has been urging webmasters to switch to HTTPS since 2014, and it is now a ranking signal that can positively impact search engine rankings. At Periscope Media, we recognize the significance of secure websites for SEO. We work with our clients to ensure their websites operate on HTTPS, securing all of the content and checking for vulnerabilities or leaks that could jeopardize the website.

Retain Link Equity With A Non-WWW Version Of Your Website 

The non-www version of a website is the URL that does not include the “www” before it in the address bar. For example, if a website address was, the non-www version would be Regarding SEO, having www and nonwww versions of your website is important for maintaining proper link equity and avoiding penalties from search engines for duplicate content. At Periscope Media, we help our clients set up the proper redirects between the two versions of their websites. This ensures that no matter which URL a visitor enters, they will be taken to the correct version of the website, and all link equity is properly preserved. Doing this helps maintain a strong search engine ranking for our client's websites.

Periscope Media's Successful Technical SEO Campaigns

Technical SEO is crucial for improving website visibility. Periscope Media offers comprehensive technical SEO services that drive results like increased organic traffic and higher search engine rankings. A local contractor struggled with online visibility until we conducted a thorough technical SEO audit, optimized their content, and resolved technical issues. Our efforts resulted in a significant increase in organic traffic, leads, and revenue for the client. They recommended our services and we can help businesses in the home improvement and contracting industries improve their online visibility and drive traffic. Trust Periscope Media's experts for results. Want to know more about SEO? Be sure to visit our blog for articles relating to all aspects of SEO and digital marketing.

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Technical SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

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Technical SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is local SEO?

Local SEO (search engine optimization) is the process of optimizing a business's online presence to improve its visibility and ranking in local search results for more organic search traffic. This can include optimizing their website's content, local listings, and online reviews.

Why is local SEO important for my business?

Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.

How does local SEO differ from traditional SEO?

While traditional SEO focuses on improving a website's visibility and ranking on a broader scale, local SEO targets specific geographic locations. This means optimizing for location-specific keywords, creating local listings, and managing online reviews.

What are some key factors that influence local search engine rankings?

Factors that can impact local search engine rankings include Google My Business optimization, online reviews, localized website content, consistent business information across all online platforms, and inbound links from local websites.

Technical SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is Technical SEO and why is it important for my website?

Technical SEO refers to the optimization of various SEO aspects of a website to enhance its visibility and performance in search engine rankings. It is a key ranking factor, ensuring search engines can crawl, index, and understand your site. This leads to better discoverability by search engines, improved user experience, and increased organic traffic.

Can you help my business with Technical SEO?

Absolutely. Our team at Periscope Media specializes in formulating and implementing a technical SEO strategy. We'll conduct a comprehensive audit using advanced Audit Tools, identify areas for improvement in the audit report, and enhance your website's SEO health by optimizing its technical performance.

What technical aspects of my website do you optimize for SEO?

We optimize a broad spectrum of technical aspects, including website speed, mobile responsiveness, user navigation, URL structure, schema markup for rich snippets, XML file management for sitemaps, handling of identical content with canonical tags, and more. Our primary goal is to ensure your website meets search engine guidelines and provides a seamless user experience.

How does Technical SEO affect my website's visibility in search engines?

Technical SEO is a crucial ranking factor that improves your website's visibility in search engines. By optimizing technical elements, we enhance search engine robots' crawling and indexing capabilities, ensure proper website architecture, and resolve issues that may impact your website's performance in search engine rankings.

Can you fix crawl errors and broken links on my website?

Yes, we can identify and rectify crawl errors and broken links that can negatively impact your website's visibility and user experience. By conducting a thorough audit, we address these issues, implementing the correct HTTP status code and proper redirects or fixes to ensure smooth user navigation and an increase in traffic.

Do you optimize websites for mobile devices?

Absolutely. Considering the growing number of mobile users, mobile optimization is a key aspect of our technical SEO strategy. We ensure your website is fully optimized for mobile devices, providing a responsive design, mobile-friendly layouts, quick loading times, and a seamless mobile experience across different screen sizes.

How do you improve website speed for better SEO performance?

We improve website speed by optimizing code, compressing image files and other multimedia files, minifying CSS and JavaScript by removing unnecessary characters, leveraging browser cache, and utilizing Content Distribution Networks (CDNs). These optimizations diminish page load times, enhance user experience, and positively impact your SEO rankings.

Can you help with website migration and SEO implications?

Yes, as a full-service digital agency, our dedicated team can assist with website migration while mitigating any negative SEO implications. We'll carefully plan the migration process, redirecting URLs to their preferred version, preserving valuable SEO elements, and ensuring a smooth transition to maintain or improve your website's search engine rankings.

Do you provide ongoing monitoring and maintenance for Technical SEO?

Yes, we provide ongoing monitoring and maintenance for Technical SEO. We'll continuously track your website's performance, address any technical issues that arise such as speed issues or error messages, and implement necessary updates or optimizations to keep your website SEO-healthy and visible in search engines and other digital channels.

How can I get started with Technical SEO services for my website?

To get started with our Technical SEO services, simply reach out to us for a consultation. We'll assess your website's current technical performance, discuss your goals and objectives, and create a customized plan based on our SEO guide to optimize your website and enhance its visibility in search engines.

Technical SEO FAQs

Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!

What is SEO content writing and how can it benefit my business?

SEO content writing is the process of writing content that is both high-quality and optimized for search engines. It involves creating various types of content, including articles, blog posts, and landing pages that improve your website's visibility in search engine rankings and drive organic, direct traffic. By attracting a relevant audience and providing valuable information, SEO content writing is just one of the aspects of marketing that establishes your business's expertise and ultimately increases conversions and engagement.

Can you help my business with SEO content writing?

Absolutely. At Periscope Media, we specialize in SEO content writing. Our team of skilled writers is adept at creating powerful content that draws in and engages your target audience. We utilize a range of SEO writing tools and conduct extensive keyword research, including seed keywords and different types of keywords such as informational keywords and commercial keywords, to develop an effective SEO content strategy.

How does SEO content writing improve my website's visibility in search engines?

SEO content writing improves your website's visibility by incorporating ranking factors into your content. This includes the strategic use of relevant keywords, optimizing meta tags, headers, and URLs, creating valuable and informative content that aligns with user search intent, and using techniques like bulleted lists to enhance readability. This entire process contributes to improving your website's relevance and authority in search engine rankings.

Do you conduct keyword research for SEO content writing?

Yes, we perform extensive keyword research as a part of our SEO content writing services. We identify relevant and high-ranking keywords that your target audience is searching for, enabling us to create content that not only aligns with their needs but also improves your website's search visibility and organic traffic.

Can you optimize existing content on my website?

Certainly. We can review and optimize your existing content, utilizing tools like Google Docs to enhance SEO elements. We analyze your current content for improvement opportunities, implement SEO best practices, and even check for passive voice usage to ensure your content's tone of voice is active and engaging, thereby improving your website's performance and traffic.

Do you write content for specific industries or niches?

Yes, we have experience in creating long-form content for a broad range of industries and niches. Whether your business operates in finance, healthcare, technology, or any other sector, we have the research capabilities and industry expertise to produce resonant and result-driven content.

Can you create content that engages and converts my website visitors?

Absolutely. From B2B industries, to service businesses and trades, our writers are trained to create compelling and persuasive content, aimed at not just attracting visitors but converting them as well. By using persuasive language, effective calls-to-action, and conversion rate optimization techniques, we can increase your website's engagement and conversions.

Do you provide content for social media and other marketing channels?

Indeed, we extend our content creation services to various marketing channels, including social media. We craft content tailored for each platform, enhancing engagement and reach. Our content marketing strategy helps you build a strong online presence and connect with your audience more effectively.

How do you ensure the content is original and not duplicated?

We prioritize originality in our content creation. Our writers conduct thorough research, cite credible sources, and employ plagiarism detection tools to ensure the content is unique and not duplicated. We focus on delivering a high content score in terms of quality and originality to our clients.

Can you help with content promotion and distribution?

Yes, we provide support with content promotion and distribution strategies to extend the reach of your content. Leveraging various channels like social media, email marketing, and content syndication, we maximize your content's exposure and drive more traffic to your website.

How can I get started with SEO content writing services for my business?

To embark on your journey with our SEO content writing services, reach out to us for a consultation. We'll discuss your content goals, target audience, and business.

Choose Periscope Media for Your Technical SEO Needs

Periscope Media is an experienced and trusted leader in technical SEO for contractors. Beyond techical SEO, their team of experts has helped hundreds of clients maximize their online visibility, driving more traffic with local SEO and conversions from organic search engine rankings. With a proven track record of success and an ever-evolving knowledge base, Periscope Media offers the best technical SEO solutions available. Technical SEO is essential to any successful SEO strategy, and Periscope Media can help you optimize your website for maximum visibility and performance. Periscope Media will ensure that your website is optimized for search engine success, from monitoring your site's indexability to optimizing your content and code. Contact us today to get more information about how we can help you improve your website’s technical SEO.

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