In a digital context, a bio (biography) is a concise written account of a person's life, work, and expertise. It's typically found on professional websites, social media profiles, and personal portfolios. A well-crafted bio provides a snapshot of an individual’s background, highlighting their professional achievements, skills, and personal interests. In digital marketing, a bio serves as a self-promotion tool, establishing credibility and connecting with the target audience. It's an important element for personal branding, particularly for entrepreneurs, creators, and professionals looking to build their online presence.