Google Universal Analytics Tracking Id

In Google Universal Analytics, a tracking ID is a unique code assigned to a particular website, which is used to collect data about user interactions on that site. This ID, which typically looks like 'UA-000000-01', is part of the tracking code that you embed in your website's code. It tells Google Analytics to send analytics data to your Analytics account, enabling you to track pageviews, user behavior, conversions, and other metrics. This information is crucial for understanding website performance and user engagement, and it aids in making informed decisions about website improvements and marketing strategies.