Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior, traffic sources, and the effectiveness of online marketing, content, products, and more. It allows website owners and marketers to understand how visitors interact with their websites, enabling them to make data-driven decisions to enhance user experience and optimize for conversions. Features include tracking visitor numbers, session duration, bounce rates, conversion tracking, and more. It is an essential tool for digital marketers, website owners, and businesses for measuring the performance of their online presence.