Google My Business

Google My Business (GMB) is a free platform provided by Google that allows businesses to manage how they appear on Google Search and Google Maps. This includes adding their business name, location, hours, monitoring and replying to customer reviews, adding photos, learning where and how people are searching for them, and more. GMB is a key tool for local SEO as it enhances visibility in local search results, making it easier for customers to find and interact with businesses.