Geofencing

Geofencing is a technology that creates a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. This can be used in digital marketing to send targeted advertisements, push notifications, or other messages to users' mobile devices when they are in proximity to a specific location, such as a store or event. Geofencing is effective for localized marketing and enhancing customer engagement through timely and relevant messaging.

More Glossary Terms

Graphic Design

Graphic design is the art of creating visual content to communicate messages or ideas.

Google Search Console

Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their site's presence in Google search results.

Google Workspace

Google Workspace is a suite of cloud-based productivity and collaboration tools developed by Google.

Google My Business

Google My Business is a free tool by Google for businesses to manage their online presence across Google, including Search and Maps.

Google Lens

Google Lens is a visual search tool that uses AI to identify objects and texts in images.

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic.

Geotagging

Geotagging is the process of adding geographical information to various media, such as photographs and websites.

Geofencing

Geofencing is a location-based service that triggers an action when a mobile device enters or exits a predefined geographic area.

Guest Blog Post

A guest blog post is an article written by an external contributor and published on another website's blog.

Google Universal Analytics Tracking Id

This ID is a unique identifier used by Google Universal Analytics to track user interactions on a website.