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Optimizely

Optimizely

Optimizely is a comprehensive digital experience platform that offers a range of tools for website optimization, including A/B testing, multivariate testing, and personalization. It allows marketers and developers to experiment with different versions of web pages or features to determine which performs best in terms of user engagement and conversion rates. Optimizely's platform is designed to help businesses make data-driven decisions to enhance user experiences, improve website functionality, and increase overall performance of their digital properties.

Digital Marketing

More Glossary Terms

On Page SEO

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Organic Keywords

Organic keywords are phrases used to naturally attract free traffic from search engine results.

Outsourcing

Outsourcing is the business practice of hiring external parties to perform services or create goods.

Office 365

Office 365 is a subscription-based suite of Microsoft’s productivity applications offered as a cloud service.

Optimizely

Optimizely is a digital experience platform that provides tools for A/B testing, personalization, and experimentation.

Optimized

Optimized refers to making changes or adjustments to improve efficiency, effectiveness, or performance.