Outsourcing is a business practice where a company hires an external party to perform services, handle operations, or produce goods that are either usually executed or could be conducted by the company's own staff. This can include a wide range of functions, from customer service to manufacturing to digital marketing. Companies often outsource to reduce costs, access specialized expertise, improve focus on core business activities, or handle extra work during peak times. While outsourcing can offer significant benefits, it also requires effective management and communication to ensure quality and alignment with the company's standards and goals.