Swot Analysis

SWOT analysis is a framework used to evaluate the competitive position of a company by identifying its Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors like resources, capabilities, or processes. Opportunities and threats are external elements like market trends, competition, or regulatory changes. This analysis helps businesses in strategic planning, decision-making, and identifying areas for improvement and growth. It’s widely used in business planning, marketing strategies, and product development to create a clear and actionable path for companies to leverage their strengths, address weaknesses, capture opportunities, and mitigate threats.