Alt Text
Alt text (alternative text) is a brief description written in HTML code to describe the content and function of images on web pages. It's crucial for web accessibility, allowing screen readers to interpret the image for visually impaired users. Alt text also plays a significant role in SEO, as it helps search engines understand the image content, contributing to the image search ranking. Effective alt text is descriptive, contextually relevant, and succinct, enhancing both user experience and website accessibility.