Top Of The Funnel

In digital marketing, Top of the Funnel (ToFu) represents the first stage of a customer's journey through the marketing funnel. This stage focuses on generating awareness and attracting potential customers. Strategies in this phase include content marketing, SEO, social media marketing, and advertising, all aimed at reaching a broad audience to introduce them to a brand or product. The goal is to engage and educate prospects, leading them to the next stages of the funnel (consideration and decision).